CREASPAC - Key Persons


Anna Nordell-Westling

Job Titles:
  • Member of the Board of Directors
Education and professional experience: B.Sc. in Marketing from San José State University. Co-founder, partner and marketing director at the AI company Sana Labs and senior advisor to AI Sweden and AI Sustainability Center. Previous positions include founder and senior market strategist at Dablju Strategy & Insight and senior market strategist at Saatchi & Saatchi and KING.

Anna Ryott

Job Titles:
  • Member of the Board of Directors
Education and professional experience: M.Sc. in Business and Economics from Stockholm University. Principal at Summa Equity. Previous positions include Secretary General for SOS Barnbyar, Head of Collection at Unicef Sverige, deputy CEO of Storåkers McCann and management consultant at McKinsey & Co.

Annika Sigfrid

Job Titles:
  • Member of the Board of Directors
Annika Sigfrid, born 1974 Board member since 2021 Education and professional experience: M.Sc. in Business and Economics from Stockholm School of Economics. Previous positions include, inter alia, Managing Director, Global Head of Equity Capital Markets at Nordea, Head of ECM Sweden at ABG Sundal Collier and ECM at D. Carnegie. Other ongoing assignments: Board member of Ansinva AB and Voicemachine Sweden AB. Previous assignments (completed during the past five years): - Holding in the Company: 6,000 shares. Independent in relation to the Company and its management, independent in relation to major shareholders.

Christina Hilmersson - CFO

Job Titles:
  • CFO
Education and professional experience: M.Sc in Business and Economics from Stockholm University. CFO of Creades AB (publ) since 2012. Previous positions include authorised auditor at Ernst&Young in Stockholm and CFO of Thermsol AB.

Hans Toll

Job Titles:
  • Member of the Board of Directors
Hans Toll, born 1970 Board member since 2021 Education and professional experience: M.Sc. in Business and Economics from Stockholm School of Economics. Previous positions include deputy CEO and Head of Bank & Investments at Avanza Bank, Portfolio Manager at RAM Rational Asset Management and Share Analyst at Investor. Other ongoing assignments: Chairman of the board of Bright Sunday AB. Board member of Avanza Bank AB, Avanza Bank Holding AB (publ), Avanza Fonder AB and WeMind AB. Previous assignments (completed during the past five years): - Holding in the Company: 15 000 shares (through pension) Not independent in relation to the Company and its management, not independent in relation to major shareholders.

John Hedberg - CEO

Job Titles:
  • CEO
  • CEO of Creades
Education and professional experience: M.Sc in Business and Economics from Stockholm School of Economics. CEO of Creades AB (publ). Previous positions include partner at NC Advisory, CEO of Relacom AB, business development and purchasing manager at Bonnier Dagstidningar and management consultant at McKinsey & Co.

Peter Nilsson

Job Titles:
  • Deputy Chairman of the Board
  • Member of the Board of Directors
Education and professional experience: M.Sc. in Business and Economics from Stockholm School of Economics. Senior Industrial Advisor within EQT since 2003. Previous positions include being the CEO and chairman of the board of Duni and Sanitec as well as a number of management positions within the Swedish Match group.

Pär Svärdson

Job Titles:
  • Member of the Board of Directors
Education and professional experience: M.Sc. in Physics and Mathematics and M.Sc. in Business and Economics from Linköping University. Founder of Apotea. Previous positions include founder and CEO of Adlibris and management consultant at Accenture.

Sven Hagströmer - Chairman

Job Titles:
  • Chairman of the Board
  • Member of the Board of Directors
Education and professional experience: Studies in economics, business administration and statistics at Stockholm University. Over 40 years of experience from investment activities and has, among other things, been involved in founding Creades and Avanza. Previous experiences include senior positions at Investment AB Öresund and Hagströmer & Qviberg.