ASEAN FURNITURE - Key Persons
Job Titles:
- Secretary General
- Executive Director of Admira Pte Ltd
- Secretary General of the ASEAN Furniture Industries Council and Vice President of the SFIC. SECRETARY GENERAL
Mr Jake Tan is the Secretary General of the ASEAN Furniture Industries Council and Vice President of the Singapore Furniture Industries Council.
An active player from the industry's second generation of leaders, Jake has played an instrumental role in SFIC's journey to nurture and develop the next echelon leadership of the industry as well as industry transformation initiatives to bring the industry to the next level.
Currently, he is the Chairman of SFIC's Youth Leaders Chapter, which comprises of the NEXT-Gen industry leaders and provides a holistic experience through a wide range of programmes to encourage experience-sharing, business networking, and community cohesiveness, both locally and regionally. Since the inaugural ASEAN Furniture Youth Exchange (AYFE) held in Singapore in 2015, he has also assumed the regional Chairmanship for AYFE.
Jake is also an Advisory Panel Member of the SFIC Institute (SFIC's talent and training development arm).
By profession, Jake has been the Executive Director of Admira Pte Ltd since 2007. Under his leadership, the business (formerly known as Seng Lee) was rebranded into Admira and transformed from a traditional material supplier into an innovative and design-centric company that supplies products that beautifies interior spaces.
Jake is passionate about building young creative talents and shares his visionary ideas frequently with various design education institutions.
Jake holds a Bachelor of Commerce degree with triple majors in Economics, Investment and Corporate Finance from the University of Western Australia.
Job Titles:
- Advisor of the ASEAN Furniture Industries Council / Council Member
Mr Jerry Tan is the Advisor of the ASEAN Furniture Industries Council and a senior Executive Committee leader of the Singapore Furniture Industries Council (SFIC) since its inception in 1981.
Over these years, the Singapore furniture industry benefited tremendously from his very able leadership and wealth of experience. He has been instrumental in initiating and organising several international marketing and trade development programmes for the industry. His wealth of experience in regional furniture trade issues also puts him in good stead to play the key role in fast tracking AFIC's strategic initiatives to accelerate the growth of the ASEAN furniture industries.
By profession, Jerry is the Managing Director of Jaco Singapore Pte Ltd.
Job Titles:
- Advisor
- Chairman of the ASEAN Furniture Industries Council and Presidential Advisor of the SFIC. Chairman
- Executive Director of Ewins Pte Ltd
Mr Mark Yong is the Presidential Advisor of the Singapore Furniture Industries Council and has served in the SFIC Executive Committee since 2010. He is currently on the Board of Directors for the SFIC Institute. He is also a member of Design Singapore Council's Industry Development Panel, Made with Passion Strategic Council as well as SFIC Sustainability Taskforce.
By profession, Mark is the Executive Director of Ewins Pte Ltd, a leading distributor of furniture components and surface materials established since 1967, with extensive footprints in Singapore and overseas, including the Philippines and Spain. He is also the director and co-founder of UberGARD, a company dealing with security systems for facilities management in Asia, Australia and the UK.
Mark holds a Bachelor of Business (Honours) Degree from Nanyang Technological University. His passion lies in Design, and although he was never formally trained in any aspect of Design, he lives and breathes it in the course of his work.
Job Titles:
- Director of AlphaLeap Consulting Pte Ltd
- President of the Singapore Furniture Industries Council. Vice Chairman
Mr Phua Boon Huat is the President of the Singapore Furniture Industries Council. He has served in the SFIC Executive Committee since 2010 and takes on several portfolios, including internationalisation and business innovation. He is also on the Board of Directors for the SFIC Institute and Chairman of the SFIC Sustainability Taskforce.
By profession, Boon Huat is the Director of AlphaLeap Consulting Pte Ltd, a management consultancy focusing on partnering companies, especially within the furniture eco-system, to develop or improve their macro business strategies within the global context.
Prior to founding AlphaLeap Consulting, he has 13 years of experience within the furniture manufacturing sector.
Boon Huat is also currently managing the family's single-family office, where he is actively involved in seeking out venture start-up opportunities across different industries.
Boon Huat holds a Bachelor of Economics (Honours) Degree from the University of Newcastle, Australia and a Master of Business Administration Degree from the University of Adelaide, Australia.
Job Titles:
- Advisor
- Executive Director of Koda Ltd
- Presidential Advisor of the Singapore Furniture Industries Council. CHAIRMAN
Mr. Ernie Koh is the Presidential Advisor of the Singapore Furniture Industries Council. He has served on the SFIC Executive Committee since 1992.
He is also the President of the Singapore Retailers Association, Council Member of Singapore Business Federation and Singapore Chinese Chamber of Commerce & Industry, Advisory Panel Member of the SFIC Institute as well as Member of the SFIC Sustainability Taskforce.
By profession, Ernie is the Executive Director of Koda Ltd (listed in Singapore Stock Exchange 2001) and the Chairman of Commune Lifestyle Pte Ltd (100% subsidiary of Koda Ltd). He has significant experience in international marketing and is at the helm of the Group's marketing initiatives, particularly in customer relationship management, client base diversification, trade fairs participation, new product launches and marketing talent recruitment. During his tenure of over 25 years with Koda, he has rapidly expanded Koda's market share, reaching out to more than 120 customers across more than 40 countries globally.
Ernie holds a Bachelor of Science in Marketing from the University of Oregon (USA) and a Master's in Business Administration (International Marketing) from San Francisco State University (USA).
Job Titles:
- Director of PT. Philnesia International
Rudy Temasoa Luwia was born in Sukabumi on April 15, 1959. He graduated from the Faculty of Technics, Trisakti University in 1984. As a young engineer with an entrepreneurial spirit, Mr Luwia founded his company CVP in 1997. CVP is a furniture manufacturer specializing in both indoor and outdoor furniture and accessories made from Lloyd Loom, wood, rattan, synthetic wicker, metal, and leather. CVP delivers its products locally and internationally.
CVP continues to sustain traditional Indonesian craftsmanship in every product. With Mr Luwia's leadership, he ensures the art of furniture making is passed down to future generations.
Mr Luwia has successfully developed CVP to become a notable world-class exporter with a strong client base. 45% of clients are based in Europe, 35% in North America, 10% in Asia, and 10% in Oceania and others.
As an avid environmentalist, Mr Luwia ensures all CVP's materials are ethically sourced and environmentally friendly. Mr Luwia has been active in various positions within the Indonesian Association of Furniture and Craft Industries (ASMINDO) and still acts as an Executive Advisor today.