BBDO - Key Persons
With almost a decade of industry experience having worked on regional and global brands in APAC, Amanda is knee-deep in the world of advertising. Aside from the daily grind, she adjunct lectures advertising to the Diploma cohort at a tertiary institution, imparting up-to-date industry knowledge to future creatives.
She is a self-starter creative who is big on ideas and always innovating with a purpose to create change. A believer in social causes, she actively advocates for women and children.
Ivan has over a decade of experience in the ad industry, serving up though-provoking campaigns for clients from the public sector like IMDA, MOE, HPB as well as the private sector, with regional clients such as Yahoo!, Intel APAC and FedEx MESEA. While Ivan understands the age old adage of head over heart, he firmly believes that in all the campaigns he runs, you need to win both the hearts and minds in order to create something impactful yet relevant.
Job Titles:
- Account Director
- Associate
With 5 years of account servicing for both integrated and social-only accounts, Joey has had the privilege to work on deeply-local brands such as Income Insurance, 100PLUS Singapore, and StarHub Broadband. Her other clients are from a wide variety of categories, such as technology, banking, F&B and travel brands.
Melvin Kuek is a seasoned professional with 26 years of experience in integrated marketing and advertising.
He has held leadership roles at top agencies such as Young & Rubicam, DDB, and is currently CEO of BBDO Singapore. He is also a founding member of the Global Esports Federation, where he served as Chief Communications Officer and currently serves as a Senior Advisor and Vice Chairman of its Metaverse Council.
In addition to his work in advertising, Melvin is also an advocate for blockchain technologies and Web3 solutions, believing they can drive deeper engagement for brands and for social good.
Job Titles:
- Brand Strategist
- Strategist
Shermaine is passionate about content, from creation to execution. Throughout her few years in the industry, she has worked on StarHub Broadband; Luxury brands like Audi and Alila; Government projects such as Singapore Tourism Board and Central Providence Fund (CPF); consumer brands such as Tosco, Wild Rice Theatre and Julie's Biscuits.
Job Titles:
- CCO
- Creative Chairman
- Hin Creative Chairman
Guan Hin is CCO of BBDO Singapore and a member of the Creative Council for BBDO Asia.
A renowned creative in the advertising industry. He founded TGH Collective, prior to which he was Regional CCO at J Walter Thompson and has worked with Shell, Johnson & Johnson, Abbott, P&G, HSBC, Unilever as well as other global brands.
Known for matching flawless execution with inspiring creative ideas, Guan Hin solves clients' business challenges and increases market share, whilst staying true to the DNA of their brand. He has worked at agencies including JWT, Saatchi & Saatchi, and Leo Burnett and continues to evolve, delivering insightful creativity that builds on digital and innovative engagement increasing brand preference.
Guan Hin has been recognized for his work, receiving over 300 creative awards (international, regional and local). He was the first Asian in SEA to receive the honor to be the Cannes Lions, Jury President and he was also the first Asian to lead the prestigious global show, Design & Art Direction with Clio and has been jury president for Asian Effies and Adfest, D&AD Foreman and a One show Judge.
An advocate for the industry, Guan Hin regularly shares his experiences and knowledge as the keynote speaker at events, including, TEDx, Spikes Asia, AdStar, Adfest, Brand Magic Summit, One Show and Cannes Lions. He is also passionate about mentoring young creative talent, he not only founded the first student awards in Singapore, but he has also trained students at the One Show China and was recently invited to be a Mentor for One Show China Youth Creative Awards 2019.
Zoey is a multidisciplinary art director based in Singapore, with years of experience working in the advertising industry.