GO ADDRESSABLE

Go Addressable is an industry initiative led by a4 Advertising, Comcast Advertising, Cox Media, DIRECTV Advertising, DISH Media, and Spectrum Reach to help maximize the scale, impact and value of TV as a marketing platform... We are committed to providing advocacy, education, actionable insights, use cases and technical updates on a regular basis to keep the industry informed and engaged with addressable TV... Our ultimate goal is to help facilitate seamless distribution, ease of planning, standardization, flawless execution and unified measurement for addressable TV - combining the scale of traditional television with the precision of digital media.