UX AGENCY - Key Persons


Alex DeWitt

Job Titles:
  • UX Lead
Alex specialises in design research and earned a PhD in usability in 2007. Since then he has used qual and quant methods to empower UX and business stakeholders to uncover deep insights about users and solve their underlying problems. In his spare time Alex can be found in the woods where he teaches bushcraft and outdoor skills.

Caleb Tang

Job Titles:
  • UX Consultant
A specialist in the crossover of digital user experience and accessibility. Throughout his 15+ year career, Caleb has worked on a wide range of projects from accessibility audits to helping clients embed accessibility and inclusive design into their dna. He has worked on a mix of devices and platforms for clients such as Old Mutual, HSBC, Barclaycard, Royal Mail & Thompson Reuters.

Camille Hayes

Job Titles:
  • Account Manager
Camille has over 20 years in client facing roles, working closely with clients and UX consultants to deliver successful projects. She has managed a variety of projects in industries ranging from travel to healthcare. She has a deep understanding of the UX processes as well as significant experience managing projects.

Chris Bailey

Job Titles:
  • Accessibility Consultant
After completing his PhD in web accessibility, Chris has completed a range of research and accessibility projects for agencies and clients such as Barclays, BT, HSBC, Royal Mail and Vodafone. Currently the President of the UXPA UK, he recently co-authored a book chapter in Web Accessibility entitled 'End User Evaluations'.

Dr Louise Croft Baker - CEO

Job Titles:
  • Managing Partner
With a PhD in Psychology, Louise is passionate about understanding the needs of your business and customers and delivering innovative solutions. She has nearly 20 years experience leading large-scale UX teams both client and agency side. When she's not helping clients develop effective teams, you'll find her sharing her passion and experience at conferences.

Edward Croft Baker - CEO

Job Titles:
  • Managing Partner
Ed works closely with clients to to understand requirements and help put the right team in place & ensure clear communications so everyone is aligned on purpose, process & outcomes.

Mingxi Zhang

Mingxi has a keen interest in understanding human behaviour and motivations. She has successfully planned and led research activities to bring insights to the team resulting in improved products and services. Passionate about making an impact and bring value to the business through quality research. Link to $Mingxi's LinkedIn

Paul Crabtree

Job Titles:
  • Creative Technologist
  • Technology Consultant
Paul is a creative technologist / full stack dev / tech architect with 19 years of digital agency experience and a love for creating scaleable bespoke digital experiences with other creative people for interesting clients and startups.

Steve Thompson

Job Titles:
  • Design Director
  • Design Director With over 20 Years
Steve is a Design Director with over 20 years of digital agency experience. Focusing on creating brand identities and building great customer experiences for digital products and services. He has a track record in pitching new ideas and delivering business critical solutions.

Tim Houghton

Following his degree in design, Tim has worked in a variety of verticals including Healthcare, Finance, Automotive, FMCG and Telecomms as well as with start-ups to help define their product offerings. He has strong problem-solving skills as well as seasoned technical knowledge allowing him to work seamlessly with cross-functional teams. Link to $Tim's LinkedIn