AMERICAN FAUCET AND COATINGS - Key Persons
Growing up in coastal California, Alex Miller recognized the beauty in nature all around him and was inspired to create his own paradise in whatever form he could. Alex designs faucets with organic designs, because he recognized that faucets are a remarkable celebration of nature and of the water cycle - a story that begins in the sea where the ocean surface forms into clouds. With this in mind he began hand sculpting his original designs for the Aurora and Sky faucet collections.
Alex Miller Studio creates original designs through an organic process of experimentation with hand made sculpture. Each design evolves in this way from one artist's dream into a functional product that has both a unique identity and a signature style.
Job Titles:
- Founder
- Member of the Executives Team
Charles C. Butler started American Faucet and Coatings Corporation in 1986 for the purpose of producing faucetry that met rigorous standards of quality. He grew the company both in size and capabilities into its current 60,000-square-feet modern manufacturing facility in Vista, California.
Job Titles:
- East Coast Regional Factory Representative / Engineering
Don Arnold has spent more than 50 years dealing with plumbing products - roles that have included engineering, marketing and training. Over that span of years, he has been responsible for the development of many successful industry products (many based on his numerous patents), managed marketing for leading manufacturer s and served as the technical editor of Supply House Times. His long-running series on product education in that magazine, "The College of Product Knowledge," was subsequently published in book form and has served as the standard industry training resource for many years. Don has been awarded more than 30 patents, is a speaker at many industry conferences internationally, and is a member of press party covering the ISH show in Frankfurt, Germany for many years.
Job Titles:
- Member of the Executives Team
- Vice President of Business Development
- Business Development
American Faucet and Coatings Corporation is pleased to announce that Justin Tracy has joined us Vice President of Business Development, effective February 4, 2022. Mr. Tracy has a tenured career in the Luxury Plumbing Industry with over 13 years of Sales, Marketing & Customer Service experience and for well-known brands in the Kitchen and Bath Sector. Additionally, Mr. Tracy has over 10 years of experience in the Hospitality industry. His business strengths include expertise in customer relations, product and sales training, business development, and manufacturing. We are pleased to welcome aboard Mr. Tracy in this leadership role to continue the journey in growing AFCC.
Mario Semchuck has a passion for creativity which he expresses by designing new faucetry products. He combines form and function - aesthetics and engineering - in his faucet designs. His engineering approach is based on the foundation of a solid mechanical design that not only works properly, but works consistently well with long-term durability. The components that make a product must be producible using standard manufacturing processes, with tolerances that can be controlled and verified. The product must be easy to assemble, in either low or high volume production runs. In addition to reliable mechanical function, the factors of aesthetics, cost, ease of installation and easy serviceability are the other essentials that must be considered from the inception of any product design project.
In the mid-1980's, Mario worked for Price Pfister as the research and development manager recommending, developing, and implementing new products.
In 1996, Mario co-founded Wave Corporation and served as the Vice President of Engineering and designed and engineered the core line of products - lead free faucets for use with filtration and reverse osmosis systems.
In the early 2000's, Mario formed Random Design LLC and worked as an engineering consultant for the following companies: Sloan Valve Company, Kohler, Kallista, Delta Faucet, Technical Concepts, Prier Products, Inter/Source Services, Watts/Premier Water Systems, American Faucet, Harden Industries, Precision Brass, and Anaheim Manufacturing.
Mario has 17 United States design and utility patents and several foreign applications.
Renato Rossi is a renowned Italian faucetry designer with his own international firm. He creates designs that are distinguished by their timeless elegance and simplicity. His modern and contemporary European aesthetic has created more than 10 designer series for American Faucet and Coatings Corporation and other leading faucet manufactures in the world.
Job Titles:
- Member of the Executives Team
- President
- Founder of the SIGMA
Susan Butler started in 1992 with the founder of the SIGMA brand of faucets, Charles C Butler. In collaboration with Charles C. Butler, she has been instrumental in growing American Faucet and Coatings Corporation into a world-class kitchen and bathroom faucet design and manufacturing company whose high-quality products are featured in some of the finest hotels and residences around the world.