AVESINA INVESTMENT GROUP - Key Persons


Daniel Zand

Job Titles:
  • Managing Partner / VD Avesina Group Holdings / Economics Harvard University
Since 2006 in healthcare and since 2013 in the tech industry as CEO, Investor and COO. Daniel was involved in building and scaling Avesina as COO and Vice CEO between 2006-2010. Together with Shori, Daniel played a central role in reforming the Swedish health care sector by introducing Freedom of Choice Law (Lagen om Valfrihet). Between 2010-2020 Daniel has been working with both public and private health care providers, Swedish startup and tech scene as founder, investor, and board member to numerous companies.

Petra Rydenman

Job Titles:
  • CFO - Partner Avesina Group Holdings / VD Crescera AB / Msc Economics Stockholm School of Economics
Experience of financial management in both healthcare and heavy industry. Petra has an excellent track record as CFO and Accounting Manager at Scania Finans 2015-2019, CFO at Avesina 2011-2015, Treasury at EF Education, among other roles. Petra has worked in Sweden as well as internationally. She has a track record form turn-around projects, building scalable and measurable financial models and corporate development towards operational excellence.

Shori Zand

Job Titles:
  • Chairman and Founder Avesina and Its Subsidiaries
  • Founder of Freedom of Choice Law
Entrepreneur and investor. Has conducted activities in areas such as primary care, specialist care, elderly care, diagnostics, and hearing care. Among other things, she is a member of the steering group for Nordic Scalers.