BABY PATENT - Key Persons


Brenda Zeitlin

Job Titles:
  • VP Business Development, B.SC Fashion Merchandising MBA International Business
A seasoned Sales, Business Development and Marketing expert, Brenda has managed and run the overseas buying offices of several US retailers and has over 30 years of experience marketing and selling for both high tech and low tech startups.

Candice Smith

Job Titles:
  • Executive Assistant, BA Production Management, London, England
Candice joined the Baby Patent's team having previously owned and run her own leisure and fitness business based in London. With six years' experience building a business from the ground up. Managing all aspects from sales & marketing, finances, apprenticeship training. Before joining baby patent she also worked as a nutritionist & fitness professional with adults & children alike educating them on healthy eating & weight management. Candice is also a Triathlete and Marathon runner.

Dr. Gideon Friedmann

Job Titles:
  • Director of Technology, Technology Consultant and Investor
Ph.D. in Physics, Stanford University, USA. More than 10 years of industry experience in Program Management, System Engineering Management, and Business Development. Gideon has worked in the Medical Instrumentation, Semiconductor, and Biotechnology industries. He is experienced in running small startups, with a focus on business development.

Jonathan Friedmann

Job Titles:
  • Associate
  • Consultant
  • Director
PhD, M.Sc. in Electrical Engineering (Magna CumLaude), and B.Sc. in Industrial Engineering (Magna Cum Laude) from Tel Aviv University. He is a highly experienced high-tech manager and currently serves as the CEO of Centipede Semi. Prior to Centipede he served as the COO and VP R&D of Provigent and Senior Director at Broadcom.

Oren Shrak - CEO, Founder

Job Titles:
  • CEO
  • Founder
B.A. in Finance and Business Administration. Mr. Shrak has several years of experience as a Project Manager and V.P Marketing in startup companies. Building the company from scratch Oren gained expertise in product development, manufacturing, distribution, branding & international marketing. Mr. Shrak previously worked in the financial markets both as a trader and in the marketing department. Oren has been head chamber director of the high technology (Optronic - Electronic) facility.

Yaakov Nissim

Job Titles:
  • Consultant
  • Director of Sales & Marketing
  • Investor
B.Sc. in Electrical Engineering and MBA in business. Mr. Nissim has accumulated over 30 years of experience of intensive activity in the international markets. He specializes in diverse disciplines of marketing and sales, and is the author of the book "Marketing, Sales and International Trade" published in 2001 by Tcherikover Publishing Ltd.