BIASED BY DESIGN

A starting point for proactively engaging with bias to help us improve the credibility of our research... This website is a resource for breaking down the most common cognitive biases that designers must deal with during the design process. It's by no means a comprehensive list, rather a dive into the ones that are the most common during the design process. They are also the ones that have the potential to influence design decisions and impact the products and services we help to build... A resource for cultivating awareness of when and how cognitive bias can be introduced into the design process.