BULLDOGDM - Key Persons
Job Titles:
- Advisor
- Media Executive in the Direct to Consumer
Bernadette Abasta is a successful media executive in the Direct to Consumer space with 30 years experience in leading impactful media investment strategies and campaigns for brands. She is an expert in linear and connected TV media buying, strategy and analytics with perspective from both the brand and agency side. Bernadette began her career at Ronco and eventually became Director of Operations for the godfather of direct response, Ron Popeil, was an account executive at Havas and served as VP Marketing at Mike Rowe's My Dirty Jobs. Bernadette is fluent in Spanish and Tagalog.
Job Titles:
- CEO
- FOUNDER
- Founder & CEO of Livestream Studio Bulldog DM
John Petrocelli is a pioneer of the livestream industry and Founder & CEO of livestream studio Bulldog DM. He has built a career on connecting consumers to the most watched livestreams of all time. Always one to identify industry shifts early on, John collaborated with Prince to develop the first major artist direct-to-consumer digital music store. Following the acquisition of his company by AEG, John served as VP, Sales and Business Development, where he spearheaded livestreaming for Coachella, Lollapalooza, Austin City Limits, Rock In Rio, The Royal Wedding, TED Conference, the Grammys, the Oscars, and the Masters. In 2012, he founded Bulldog DM, which has produced over one billion audience engagements across Fortune 500 clients.
Peter is an internationally recognized entertainment, music, media and tech expert. He has spent his career working with passionate teams developing transformational consumer experiences, and founded CREATV Media with that exact purpose. He has negotiated deals in excess of $3B and has a powerful global network of executives. He sits on several boards and has served as CEO and President of multiple media/tech companies that achieved successful exits. Peter also founded CREATV University to be an industry "give back" to the entertainment, media and tech leaders of tomorrow. He is a Harvard Law graduate and critically-acclaimed author who is regularly featured in the leading press.
Peter Kahn is a dynamic media executive and accomplished operator working exclusively in livestreaming for over 15 years. Wearing every hat from producer to engineer he ensures flawless execution and optimal user experience. Peter has powered hundreds of multi-platform livestreams for blue-chip clients around the world. He oversees livestreaming end-to-end including video production, transmission, interactivity/UI/UX and on-demand workflows while leading teams of production crews, engineers and developers to meet and surpass client demands and audience expectations. Peter graduated magna cum laude from Northwestern University. Whether IRL or virtual he can be found screaming at sporting events, concerts or televisions around Los Angeles.
Simon Rust Lamb, Esq. has produced memorable live entertainment for 25+ years with a focus on emerging cultures and media. He has navigated all facets of the business-creative, operations, PR, politics, legal, and crisis management. As Insomniac's COO and General Counsel, he guided Electric Daisy Carnival (EDC) into becoming the largest festival in North America and negotiated Live Nation's acquisition. Simon was an Executive Producer on the Sundance-premiering feature documentary "Under the Electric Sky." As a journalist, Simon has bylines in Billboard, Pollstar, and many other publications. He has served on the boards of non-profits Film2Future and Pablove and raised over $1M to date. Simon has twice been recognized as one of Billboard's Top Music Lawyers.
Job Titles:
- Member of the Board
- Private Equity Operating Partner
Steven Marder is a Silicon Valley based private equity operating partner, merchant banker, serial entrepreneur, private & public company senior executive, investor, board member, and advisor with a diverse and proven 25 year track record across the global Technology, Media & Communications ("TMT") sectors. After years as an operating executive with major media companies such as EMI Music & Tribune and co-founding, advising and/or running Internet companies (SLI Systems, Eurekster, PetPlanet, DeliveryAgent, GlobalBrain) and a merchant bank (Gramercy), he spent 6+ years as an Operating Partner, TMT for mid-market private equity firm (Avista Capital) and merchant bank (Morgan Joseph TriArtisan) He is a member of The Recording Academy (Grammys), and the State Bars of New York and California. He holds a JD from St. John's, and a BA from Columbia University.