COLLECTID - Key Persons


Andrea Cordas

Job Titles:
  • Member of the Board
Andrea Cordas has more than ten years of diverse executive leadership and venture building experience. These include CEO, COO, President/Member of the Management Board/Board of Directors as well as Advisory roles in the technology sector, media and entertainment, venture capital, and organizations representing interests of the business community.Besides being a Partner at the Family Office Hellen's Rock Capital, Andrea holds additional non-executive advisory roles in early-stage technology companies. She is also a Member and Mentor at several organizations advancing Science and Technology, and Economic Empowerment.She graduated with Highest Honours from Rochester Institute of Technology (Phi Kappa Phi) with a B.Sc. in Management, and Central European University with a M.A. in International Relations. In 2016, she was awarded Professional Fellowship in Tech Innovation and Entrepreneurship by the U.S. Department of State.

Catherine Carlson

Job Titles:
  • Strategic Advisor Sports

Christian Stambach

Job Titles:
  • Attorney
  • Member of the Board
  • Partner
  • Co - Founder & Member of the Board
Christian is an attorney and partner with the law firm Bratschi Ltd in St. Gallen. He advises on corporate transactions and supports corporate legal services in contract negotiations, transactions and projects as well as in matters of corporate governance and compliance. Christian was Group General Counsel of Adecco SA (2004-2006) as well as a board member of the AFG Arbonia-Forster-Holding AG (2009-2017), Namics (2015-2019) and currently of UBS Swiss Financial Advisers AG, to name but a few. As an active board member and former corporate general counsel Christian knows the needs of companies and entrepreneurs.

David Geisser - Founder

Job Titles:
  • Co - Founder
  • Secretary of the Board
  • CHRO & Co - Founder
David is one of the co-founders and CEO of collectID. He founded the company with the goal of connecting the physical and digital dimensions and defining the industry standard for phygital. David holds a Master's degree in Business Innovation from the University of St. Gallen, where he did a one-year program in Design Thinking in collaboration with Stanford University. As part of the program, he developed an MVP for a Swiss-based retail bank. After his studies, David joined Strategy and Innovation Consulting where he focused on business model innovation and rapid prototyping. He is an expert in venture building and developed various MVPs for different partners.

Florian Kohler - CEO

Job Titles:
  • CEO
  • Co - Owner
  • Managing Partner
Florian is the Managing Partner and Co-Owner of a boutique investment company based in Zug, Switzerland. His company is primarily active in the Web3 space with a main focus on early stage, pre-seed and seed investments and on advisory services. Florian holds several mandates, such as the Chairman position of CV Labs AG. CV Labs is on of the biggest ecosystem players in the Web3 world and runs offices, co-working and event spaces in Zug, Berlin, Lisbon, Vaduz and Cape Town. Prior to his start up and venture activities, Florian has served as the CEO of one the largest Swiss sports organizations for many years. For a large part of his corporate career, he has been a high level executive at the Swiss National Radio TV Network. Florian is a strong believer in the founders of collectID and has been connected to the company for several years now.

Hadrien Perazzini

Job Titles:
  • Strategic Advisor Growth
Hadrien Perazzini is a Swiss and Italian national senior executive with 19+ years of international and cross-business experience within multicultural environments in the world of sport, media and entertainment. He is the Founder of Lake38 Advisory. Working for several industry high-profile stakeholders, focusing especially on international growth and strategy, he served as General Manager, APAC at Arsenal FC, overseeing all business operations of the club in the region through its offices in Singapore and Shanghai. He had initially joined the famous Premier League Club at their headquarters, focusing on the Club's global development of commercial revenue after several years in London working for WME | IMG (Endeavour) as Vice President Sales and at the NBA as Associate Director on the EMEA business of the world-famous American league. Prior to Hadrien's move to London, he had worked in the agency world for about ten years, heading the business development efforts of Havas Sports & Entertainment in Italy as well as the commercial sales and partnership management for S.S. Lazio and other Italian Serie A clubs under the umbrella of SportFive. Today, Hadrien advises teams, clubs, leagues, brands and investors on various topics going from Strategy, International Growth and Commercial to NFTs/Crypto, M&A and Fan Engagement. He is also a keen investors in tech start-ups

Jeremy Smith - COO, Founder

Job Titles:
  • Co - Founder
  • COO
Jeremy holds a Bachelor's degree in Computer Engineering from the University of South Florida. He's worked professionally in a variety of fields ranging from image processing to drone security and, most recently, blockchain technology. Over the past three years, Jeremy has focused his attention on the Ethereum ecosystem and has hands-on experience with Ethereum DApp development.

Lucas Geisser

Lucas holds a Master's degree in Business Innovation from the University of St. Gallen, where he fully embraced the entrepreneurial mindset. Prior to and during his studies, Lucas honed his professional skills working at renowned Swiss banks such as UBS and Raiffeisen. With over three years of expertise in the financial sector and an impressive entrepreneurial skillset, he is truly a versatile member of the collectID family.

Oliver Busch

Job Titles:
  • Professional Board Advisor, Investor, and Non - Executive Director
  • Strategic Advisor
Oliver Busch is a professional Board Advisor, Investor, and Non-Executive Director, driving sustainable growth in fast-paced ventures across the EU + US. As renowned book author, speaker, podcaster and moderator he champions to adopt marketing innovation (faster) with focus on scale + impact. Alongside his 30-year track record in Big-Tech, start-ups, and scale-ups he has excelled in developing marketing, sales, organizations, and growth culture as a Global CMO, CEO and COO - most recently with Meta, at the forefront of local business and global Metaverse initiatives. Core expertise of his advisory business www.tumbleweed.ventures lies in market entries, turnarounds, and hyper-growth - always aiming to create happier employees, clients & shareholders in enduring alignment.

Philippe Merk

Job Titles:
  • Strategic Advisor Sports

Reinhard Stary - Chairman

Job Titles:
  • Chairman of the Board

Sergio Muster

Job Titles:
  • Chief Product Officer

Wayne Kimmel

Job Titles:
  • Chairman of the SeventySix Capital Sports Advisory
  • Strategic Advisor Watches, Ex Audemars Piguet
Wayne Kimmel is a sports tech venture capitalist, entrepreneur and author of Six Degrees of Wayne Kimmel. He is the Managing Partner of SeventySix Capital, the venture capital company he founded in 1999, and invests in startup sports betting, esports, and sports tech companies. Kimmel was an investor in SeamlessWeb (now public as GrubHub), Take Care Health Systems (now Walgreens' healthcare clinics) and NutriSystem. Among the top public companies that have acquired his portfolio companies are Aramark, DraftKings, fuboTV, Intel, IBM, Walgreens and Yahoo! Kimmel is also the Chairman of the SeventySix Capital Sports Advisory, which is a sports consulting group and host of the SeventySix Capital Sports Leadership Show. Kimmel and his team created the SeventySix Capital Athlete Venture Group, which allows professional athletes to invest, learn, and work directly with top sports tech startups and entrepreneurs. Kimmel has been named a Top Innovator by Philadelphia Magazine and is on the Philadelphia Business Journal's Power 100 list. Wayne is a graduate of the University of Maryland at College Park and the Delaware Law School. He is passionate about innovating the sports industry and working to make the world a better place.