CREATE

We help people thrive, flourish, and create opportunities that connect us across borders, continents and cultures. To achieve this, we're using our new purpose and values to re-energise our brand as a catalyst for growth. We've strengthened our brand by making it more iconic, attractive, and memorable for our audiences, services, and markets... HSBC has a bold ambition; to become the most digitally accessible financial services provider in the world. Our aim is to make our public websites, mobile applications, and internal systems accessible and usable by all of our customers and colleagues. Our people and partners are trained to ensure all digital services are accessible by design... We use colour to create brand awareness, recall, visual awareness and consistency. Our colour palettes act as the ‘visual glue' that provide consistency and familiarity across an increasing number of customer and colleague channels and touchpoints. Our fully accessible palette also includes "living..