CREATIVE DIRECT MARKETING GROUP - Key Persons
Ashley oversees all non-profit activities on behalf of CDMG. With nearly ten years of experience, she has an extensive background in association management and the non-profit sector. A Kentucky native, Ashley is a graduate of Georgetown College with a Bachelor of Arts in Communication and Media Studies. In her free time, Ashley enjoys traveling and volunteering with various organizations around the Nashville area.
For over 10 years Caleb has appeared as a guest on TV, spoken at conferences, and helped provide marketers with new ways to expand and grow. He has made millionaires out of entrepreneurs and helped grow million-dollar organizations to even higher levels of success. Caleb is an expert in the field of Direct Marketing, Digital Marketing, Video, TV, Radio and Integrated Marketing Solutions.
Craig Huey - Founder, President
Recognized as one of the world's leading experts in direct response marketing, Craig is the winner of 86 major marketing awards for break-through campaigns for multi-million dollar sales.
He has helped turn small companies into thriving businesses and medium-sized businesses into multimillion dollar corporations using his expertise in direct response marketing, direct mail, targeting strategy, and accountable advertising.
Craig is also the publisher of the industry newsletter Direct Marketing Update and the President of InfoMat, a postal and email mailing list brokerage and management company.
Job Titles:
- Director of Data & Audiences
Jeremiah connects our clients with their most relevant prospects by combining the power of audience profiling, multi-point transactional records, big-data, machine learning, and on-point response messaging. The resulting matrix allows our clients to make sound data oriented marketing decisions so that their spend is directed to the most effective channels with the highest return on investment. His 16 years of experience in marketing, data science, business growth strategy, and audience profiling allows him to super power our client's campaigns by leveraging the depth, breadth, and resolution of the big-data transactional ecosystem against the known variables of their current customer data-base. Jeremiah is an avid proponent of free market economics and a huge Lord of the Rings nerd.
As CDMG's in-house copywriter, John Paris is responsible for writing the variety of copy that defines clients' branding, advertising, investment opportunities, and communications. On a day-to-day basis, he crafts the direct response messaging for digital ads, landing pages, conversion emails, direct mail pieces, and more.
He joins the team with several years of experience from tech startups to international ecommerce, and prior to Nashville, he spent three years living in Berlin, Germany. He graduated from Brown University with a BA in European History.
Outside of work, John Paris is an avid musician and spends his downtime reading and writing creatively.
Jordan works closely with clients, creative teams, and data to execute integrated marketing and advertising campaigns that meet or exceed client objectives. Prior to CDMG, he spent 8 years with a data analytics company supporting a top 5 national grocery retailer executing their customer loyalty program. Using customer specific shopper data, Jordan executed a multi-channel personalized marketing program that drove customer loyalty and incremental sales for their 2,000 + retail stores. He graduated college from the Pennsylvania State University with dual majors in marketing and business management. Fun fact: Jordan has solved a Rubik's Cube.
Jorge is experienced in working with a diverse variety of clients to enhance their digital reach while engaging new customers through his extensive knowledge in digital marketing strategies. He closely monitors digital ad campaigns, the day-to-day execution of paid media and media budgets to ensure that they are strategically planned and well executed. He believes that helping clients find the most effective marketing channels is the key to achieving the best return on their digital media investment.
Jorge obtained his degree in marketing from Lincoln University in Missouri. While attending school, he began his passion for personal training and was also a fitness class instructor. When he is not optimizing marketing campaigns and motivating (personal training clients), Jorge enjoys biking, spending time with family, and most recently you can find him dabbling in Brazilian jiu-jitsu.
Kimberly partners with clients on marketing strategic communication campaign planning and coordination and implementation of their programs. She ensures that campaigns are on time, within budget and achieves the clients strategic brand objectives. With 23 years' experience in the fields of marketing, communications, and advertising she has provided clients with best practice knowledge in developing marketing strategies for Education, Financial, Wellness, Government, Healthcare, Health Plans and Insurance vertical markets. Kimberly graduated from Indiana University with a Bachelor of Art in Communications and a minor in Psychology. After excelling as a Women's basketball student-athlete at IU, she continues to be active in sports, cooking and traveling the world with her husband.
Job Titles:
- Art Director
- Art Director & Print Purchaser
Kristina ensures each clients' desired message is conveyed strategically, offering the most effective campaign results - while also following CDMG's (researched and tested) Direct Mail Guidelines. She has 28 years Graphic Design and Pre-Press experience - most of which involved agency work in Direct Mail - allowing her to gain essential experience; but most importantly to learn the science behind Direct Mail Marketing. Several years after leaving college for her commercial art degree, Kristina returned to college for certification in Adobe (creative design) applications and supplemental education in typography. She holds a Certificate of Craftsmanship from Printing Industries of America (PIA), which proves beneficial with print vendor relationships. Kristina has been called "Tenacious & Dogged", something she proudly displayed while walking over 500 miles on the Camino de Santiago Frances pilgrimage - starting in St Jean Pied de Port, France and walking to Santiago de Compostela, Spain.
Job Titles:
- Digital Marketing Director
- Director of Digital Marketing
Ryan works on providing the strategy that drives our digital marketing for our clients. Strategizing, optimizing and reviewing campaigns to drive the maximum performance for our clients. As an avid believer in contextual learning and holistic advertising. He maximizes our campaigns by looking at a combination of overall market trends, competitor research, industry specific trends, and historical performance to pivot campaigns for maximum ROI's. Over his career he has worked in many heavily regulated and highly competitive industries such as truck driver recruiting, vitamins and supplements, e-learning, and non-profits. Ryan is a proud graduate of Ohio State University, supporting his Buckeyes every chance he gets. He also enjoys spending time with his wife and son, volunteering with several organizations, reading, and cooking.
Scott is our COO with 20 years of experience as an entrepreneur and executive in a variety of roles serving small companies to a Fortune 200 company (Harris Lanier).
In college he was a Men's Tennis student athlete at Lipscomb University and earned a BS in Finance. After his days at Thomas Nelson, utilizing connections in the Music Industry and at major retail chains, he founded Record Sales Inc, an Independent Record Label and Distributor. The company sold millions of CDs, secured the rights to Johnny Cash's SUN records that launched the famous Direct Response TV ads and served retailers such as Wal-Mart, Dollar General, and Costco.
As COO of Click Effects, the company grew from operating out of a small house to become a world leader in video content delivery for LED boards. The company served over 70% of all major league professional sports teams and venues plus major events such as the Super Bowl, NFL Draft, Olympics, World Cup, US Open Tennis Championships, Ryder Cup, World Series, Stanley Cup, and Final Four. Scott managed the sale of Click Effects to Chyron Hego.
Scott loves traveling, sports, spending time with his family, and lives in East Nashville with his wife Ivy and daughters Peyton and Sienna.
Beginning her career as a photographer, Suzanne moved on to earn a BFA, concentration in Graphic Design and Advertising, from O'More College in Franklin, TN. She has worked for Fortune 500 companies to small boutique agencies for more than two decades, always recognizing each project has its unique set of needs.
Aside from creating designs and images, she is also an instructor at Steadfast and True Yoga, in her hometown of Nashville, TN.
Teresa strategizes and creates all written components of your marketing campaigns … using direct response copy skills she honed under the guidance of Bill Bonner, Michael Masterson, Jay Livingston, Scott McDonough, Clayton Imeri … and now Craig Huey (to name but a few). She brings a unique perspective that straddles the world of journalism, public relations, publishing, and sociology. She combines all of those elements to create promotions (long form, short form, magalog, bookalog, newsalog, etc.), digital ads, landing page copy, reports, white papers, video scripts, you name it, that are emotionally stirring, powerful, and above all effective. She is a master voice mimic … able to ghostwrite for your spokesperson or you in a message as strong or as gentle as you need. Teresa graduated from Rhodes University in South Africa with a Bachelor's degree in Journalism and Master's degree in Sociology. She's not a grammar nazi, preferring to write conversationally to build relationships with prospects, gain their trust and loyalty, and ultimately, their patronage. She'd rather put a cop in a cop car than a police officer into a law enforcement vehicle. (Although, if necessary, she can write with a stiff upper lip).
Ensuring and managing information and tasks, Whitney keeps the office running smoothly and disruption free. With excellent communicative and organizational skills, she executes each duty with precision. She graduated from Middle Tennessee State University with a BS in Child Development and Family Studies, and a minor in Developmental Psychology. In her down time, she runs her own business hosting live electronic-music events in the Nashville, TN area.
Job Titles:
- Director of Business Development
William Kenney oversees sales operations and leads the company's ongoing expansion efforts. His background in sales and negotiation spans several industries including entertainment, tech, and manufacturing in New York City.
With a focus on process engineering and optimization, he has led award-winning teams and negotiated complex agreements for companies ranging from startups to Fortune 100. This means he has spent thousands of hours on the phone which garners both praise and sympathy…
William studied economics at Columbia University and holds a BFA from The New School for Social Research. He currently lives in Franklin, TN with his wife and 3 children.