CT DESIGNLAB

I was brand conscious by the time I was 10 and it started with one commercial - a commercial for Gatorade with Ivan Lendl, one of the greatest tennis players of all time. I saw Ivan gulp down a glistening bottle of lemon-lime Gatorade while on a tennis court and it sparked something within me. I don't know if it was the Gatorade, Ivan's skill, or the beautiful tennis court, but the commercial worked and I promptly begged my mom to sign me up for tennis lessons and buy me Gatorade... To me, being loyal to a brand is more than just liking a certain quality or style. The brands that continue to draw me in are the ones that make me feel something positive. I've never been attracted to Prada or Louis Vuitton, because the vibe from the brands evoke just isn't me. I can see their luxurious appeal and quality, but I'm just more of a J. Crew-Birkenstock-Lucky Brand Jeans-Vans kind of a chick... Could I sound more like a walking cliché? Yes. Yes, I can. Here's why... I've been a Visual..

Primary location: Shelton United States