DAVANTI - Key Persons


Ammar Prayitno

Job Titles:
  • Member of the Local Leadership Team
  • Director, CXM Solutions

Andreas Skopal

Job Titles:
  • Managing Director, MENA
Andreas has more than 20 years of experience in customer experience transformation, marketing, technology, and strategy across the MENA and APAC regions. With more than 10 years working for reputable digital consulting firms such as PWC and EY, Andreas has a solid background in guiding organizations through their transformation journeys, and most recently served as Partner and Global Head of Innovation, Growth, and Digital at Synpulse. Andreas has also held senior executive positions in major financial institutions in the MENA region, overseeing digital and marketing divisions. He has a track record of building high-performing and customer-focused teams, and strong experience in leading complex transformational delivery programs. Andreas is at the forefront of delivering Merkle's diverse capabilities and services, which encompass media, analytics, data, identity, CX, and technology. His focus is on supporting brands in their customer experience transformation and assisting them in navigating the complex data and technology decisions that support success locally, regionally, and globally.

Anna Watson

Job Titles:
  • Head of Growth Acceleration, DACH

Anne Stagg

Job Titles:
  • CEO, United Kingdom
  • UK CEO
Anne Stagg is the UK CEO of Merkle and of dentsu international's Customer Experience Management (CXM) service line. Anne leads a business of 940 people offering expertise across data and analytics, CRM, commerce, media, digital experience services and B2B. Previously head of client services, Anne has been an instrumental part of Merkle's growth throughout her time with the business. She led the creation of a fully integrated client services team across the company's media, analytics, customer experience and technology service lines, driving growth across key clients to support them on their complex transformational journeys. Anne's depth of understanding of the current marketplace, alongside her track-record of driving business growth for global clients, is outstanding. She has a wealth of experience across consulting, planning, digital and data, having previously held the roles of managing director at Indicia, director of data services at more2 and head of client management at Experian. Anne started her career client-side at Thomas Cook and quickly moved agency-side, leading client services roles in data-driven marketing. Anne has extensive experience in business start-up and growth, and in turnaround and transformation roles. She has worked with some of the biggest client names including Unilever, Heineken, Nissan, ITV, and at more2 numerous multi-channel retail clients including White Stuff, Jessops, House of Fraser, The White Company, and many more. Anne is passionate about the mental health of the organisation and invests time in ensuring support is available for all employees. She serves as exec sponsor for the Parent and Carer pillar on the Merkle Diversity, Equity and Inclusion council as this is also a topic close to her heart.

Anubhav Sonthalia

Job Titles:
  • CEO, India
Anubhav Sonthalia currently leads Dentsu India's unified CXM business as the CEO. He co-founded Sokrati in 2009 and grew it to one of India's leading digital media agencies, managing over 10% of the country's performance media spends. Sokrati became a part of Merkle Inc. (Dentsu International) in 2017 and Anubhav is still actively heading Merkle Sokrati as the CEO. Before Sokrati, he was helping drive efficiency & scale at Amazon (Seattle) as the Product Manager for Amazon's Comparison-Shopping Program. He completed his MS in Computer Science from the University of Maryland, Baltimore. Anubhav is an industry veteran with close to 2 decades of experience building teams and products to solve business problems for the Fortune 1,000 and fast-growing startups alike. From providing personalized customer experiences, driving customer acquisition & branding through digital media to technical product management - his underlying empathy for customers & deep understanding of their businesses permeates through every role he has led.

Arshad Rahman - CEO

Job Titles:
  • CEO
  • Member of the Local Leadership Team

Azlan Raj

Job Titles:
  • Chief Marketing Officer, EMEA
  • EMEA Chief Marketing Officer
Azlan Raj is the EMEA chief marketing officer for Merkle and dentsu's customer experience management service line. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, content, and B2B. He is responsible for continually evolving Merkle and dentsu's leading digital and data capabilities across the region to drive customer experience transformation for clients. Previously the EMEA leader for Merkle's Customer Experience offering, he built the company's regional capability to over 1,200 people in just three years. With over 20 years of experience in the digital industry, prior to joining Merkle Azlan worked for leading brands, agencies, and consultancies, including Barclaycard, SapientRazorfish, and Accenture. Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design and development, and marketing activation. Azlan is passionate about Merkle's efforts in the diversity, equity and inclusion space, and is actively involved in supporting the ethnicity and mental health pillars. He is especially committed to ensuring that we are embedding inclusivity and social responsibility in our own communications.

Ben Gott

Ben is a keen supporter of the efforts of Merkle's Diversity, Equity and Inclusion committee, with particular involvement in promoting the Gender and Ethnicity pillars.

Billy Thomas

Job Titles:
  • Chief Operating Officer, Merkle Americas
A 23-year industry veteran, Billy has been with Merkle for more than 12 years, playing several roles within the Marketing Technology and Data Management teams and working across industry sectors. He built his career growing client accounts, expanding margins, building offshore teams, and partnering with client partners to improve performance on challenging accounts. In his most recent role as Delivery Group Leader for Marketing Technology, he led teams that consistently achieved demanding client delivery objectives. Prior to Merkle, Billy held various roles over 11 years with Acxiom, primarily in a client delivery capacity, focusing on driving efficiency for the company and its clients across the B2B, Government, and Financial Services sectors. As COO, Merkle Americas, Billy dual reports to Pete Stein, President, Merkle Americas and Sarah Strassheim, Global Chief Operating Officer, Merkle. His primary focus areas are establishing partnerships with practice areas to ensure critical KPIs are met; continuing to work on brand integrations and defining a standard approach; and supporting Merkle's Growth, HR, and Finance teams with efficiencies, consistent communication, and more seamless collaboration. His leadership and experience will be critical as Merkle continues to elevate operational excellence and advance toward a goal of operating as One dentsu.

Bobby Hollingsworth

Job Titles:
  • Member of the Local Leadership Team
  • Market Leader Denmark & President Merkle Northern Europe
  • President, Merkle Northern Europe
Bobby has over 15 years of experience as a leader in global digital agencies, successfully delivering multi-channel enterprise platform projects and marketing campaigns for global brands in a variety of industries. In his nearly 14 years at dentsu, Bobby was, among other things, General Manager of the Melbourne office in Australia. For more than five years of his time there, he also led all digital services for General Motors brand Holden. After moving back to Europe, Bobby started out overseeing the digital creative teams across the Nordics region which focus on creating world-class customer experiences enabled by enterprise solutions. With an international background and upbringing, Bobby is bilingual in English and German, and speaks French, Spanish, and Danish fluently.

Catrine Frost

Job Titles:
  • Author

Christiane Georg - COO

Job Titles:
  • Chief Operating Officer
  • Chief Operating Officer, EMEA
Christiane Georg is the Chief Operating Officer of Merkle across Europe, the Middle East and Africa (EMEA). In her role, Christiane implements innovative, technology-based business and operating models, driving automation and growth in the business across the region. Previously Christiane led the EMEA digital strategy & solutions practice for Information Services Group across the region. With over 25 years of international business experience, and a proven record of accomplishment in business innovation & strategy, large-scale digital transformation, and operational excellence, Christiane has also held the role of CEO at a German start-up company. A champion for diversity and collaboration, Christiane is passionate about utilising technology to improve the everyday living.

Christopher Webb

Job Titles:
  • Chief Operating Officer, APAC
Chris has over 17 years' experience helping businesses around the world to transform and stay competitive by optimizing business models and delivering large- scale technology transformations. He has done this by pairing his multi-industry business knowledge with expertise in business agility, ways of working (HCD, lean, agile), and correlating technology practices (DevOps). He helps organizations integrate strategy, operating model, and business architecture, to improve business execution. He has worked in 3 continents extensively across the High-Tech, Mining, Energy, Airlines, Retail, and Telco industries. He previously led the Agile Advisory practice at PwC and Deloitte, and most recently was the Head of Strategic Performance at ANZ bank.

Dr. Harvey Chen - VP

Job Titles:
  • Vice President

Elizabeth Rafferty

Job Titles:
  • Global Chief People Officer
As Global Chief People Officer, Liz is responsible for Merkle HR globally and across the Americas. With the integration of Merkle into dentsu, she focuses on company culture and bringing the employee promise to life for all Merkle team members around the world. Liz has been with dentsu since June 2019, working in several Americas HR roles, including the HR Lead for the CXM Service Line in the Americas. Her experience in HR spans more than twenty years with global professional service consulting organizations. Her background includes global mergers and acquisitions, HR transformation, establishing a global client-facing HR organization, outsourcing/business process outsourcing (BPO), talent strategy, and HR technology.

Florian Kier

Job Titles:
  • Market CFO, Switzerland / DACH, CXM

Holden Bale

Job Titles:
  • Global Head of Experience & Commerce
Holden Bale leads the global Experience & Commerce practice at Merkle, a team of over 5,000 professionals across experience design and product innovation, digital platforms and engineering, UX and commerce strategy, loyalty, digital messaging, and analytics who've come together from respected brands including Isobar, LiveArea, HelloWorld, Extentia, Shift7, ePrize, and DEG to form one community of practice. He has partnered with businesses including McDonald's, Target, Kate Spade, Mars, Ulta Beauty, Spotify, Nordstrom, Delta Airlines, Domino's Pizza, P&G, Rakuten, and Bain Capital on some of their most ambitious initiatives - ranging from growth strategy and digital business transformation to innovation in customer experience and technology modernization. Prior to Huge, Holden lead the global commerce division of the IPG experience design firm Huge; was the principal strategist for ThoughtWorks, a global engineering and agile transformation firm, and led their consumer practices in the Americas; directed the omnichannel retail group at Accenture Strategy; and was a management consultant at Kurt Salmon, a boutique consultancy focused on retail, CPG, and healthcare, specializing in digital and change management services. He regularly contributes to publications including Morning Brew, Business of Fashion, Adweek, WWD, Glossy, and Modern Retail, and has presented over the last year at events including Shoptalk US and Shoptalk Europe, Digital Congress in Sweden, Advertising Week in New York, and Business of Fashion Live. He sits on the Advisory Board of the global Buy Nothing movement, founded in 2013 with the mission to build community by connecting people through hyperlocal gifting and the circular economy.

Jane Wright

Job Titles:
  • HR Director, EMEA
In her role as HR Director for dentsu's CXM Service Line, Jane partners with the Merkle EMEA executive leadership team to achieve their strategic business goals. Her work aligns with dentsu's people strategy and priorities, which underpin Merkle's aspiration to create a culture that supports growth and career development for our people and enables a positive employee experience. Merkle's growth strategy has resulted in a rapidly expanding workforce across the region: organic growth and acquisitions has seen the company increase across EMEA from just 20 people in the UK in 2015 to over 5,500 employees across more than 20 countries. Jane is responsible for ensuring consistent people-related practices that help create a stimulating and rewarding working environment in support of Merkle's goal to build a great company where the best people in the industry will want to work. Jane has more than 20 years' experience in human resources following a career in client management. She started her career at Acxiom and held a number of senior roles there before joining the Merkle team as part of the Comet Global Consulting acquisition in 2016.

Jasmin Altmann

Job Titles:
  • HR Director, CXM DACH & Switzerland

Jeppe Dahl

Job Titles:
  • Author

Jim Butler

Job Titles:
  • Head of Experience & Commerce, Americas
Jim runs the Experience & Commerce practice for Merkle Americas. Jim joined Merkle in August 2021 as part of the LiveArea acquisition where Jim served as President. Jim's team is responsible for delivering services that include XD and strategy, commerce, product management, content management, performance marketing, promotions, loyalty, gamification and digital messaging. Before joining LiveArea, Jim served as President of the Connected Communities consulting practice at Intersection, a leading smart cities technology and media company. During his tenure, Jim worked on projects that included designing and launching the visitor experience for the Empire State Building and developing Digital Master Plans for some of the largest mixed-use real estate developments across the globe including Hudson Yards. Jim brings decades of technology and consulting leadership, digital agency expertise, connected commerce experience and executive management experience to Merkle. He has spent his career building teams and helping enterprises grow and manage significant, often disruptive change by applying the power of digital to enable innovation, creativity, and build competitive advantage. He has overseen complex, multi-year enterprise digital transformation initiatives for leading brands across a wide variety of vertical markets, including financial services, CPG, insurance, media, technology, and more. Jim is an energetic digital advocate who applies his expertise, analytical skills, and insights as an entrepreneur and change agent to help companies adapt in today's digital era and add value to every client interaction. He is passionate about helping clients explore and navigate new digital frontiers through the intelligent application of strategy and technology. He is adept at creating high energy, high performance, and collaborative cultures.

John Stauffer

Job Titles:
  • Chief Strategy Officer in the Americas
  • Chief Strategy Officer, Americas
John Stauffer is the Chief Strategy Officer in the Americas at Merkle. Bringing more than 15 years of agency experience to the role, John leads an integrated group of cross-channel strategists, transforming our clients' customer experiences by turning deep channel expertise into strategic competitive advantages.

Josephine Jacobsen

Job Titles:
  • Author

Kiaran Geen

Job Titles:
  • President, Merkle B2B APAC
Kiaran leads Merkle B2B across the Asia Pacific region. Joining the group via Merkle | DWA in 2014, he is a dedicated B2B marketing and media practitioner with 18 plus years' experience and is intent on developing strategic plans that deliver ROI for his clients. Prior to Merkle, Kiaran spent time in the leadership function of OMD, working with some of Australia's largest brands. It was here that his fascination with new media technologies sparked the desire to deliver value through bespoke, data-driven campaigns, which continues to this day.

Kirt Morris

Job Titles:
  • Global Chief Diversity, Equity & Inclusion Officer
Kirt Morris has built a strong reputation for driving tangible business results by leading cultural, operational, and organizational transformations. He has been recognized for his passion for building globally diverse teams and fostering a culture of inclusion and equity. His focus is on maximizing the adoption of strategies, models, and programs to attract, develop, and retain critical talent committed to delivering value inside and outside an organization.

Lars Harder

Job Titles:
  • Member of the Local Leadership Team
  • Managing Director, Denmark

Louise Stolberg Halby

Job Titles:
  • Member of the Local Leadership Team
  • Managing Director, Denmark

Manuel Blanco Viejo

Job Titles:
  • CEO of Merkle 's Spain
  • CEO, Merkle Spain & Analytics Lead, Merkle EMEA
Manuel became CEO of Merkle's Spain market after the 2017 acquisition of DIVISIDERO, a consulting firm specializing in technology and data. In 2007, he started his career in the company and five years later was appointed country manager to lead its growth and strategic positioning in the market. Since the beginning of his career, Manuel has always been linked to the transformation of business through digital capabilities. With two master's degrees in computer engineering and an MBA, Manuel has a wealth of experience across consulting, technology, and data. He is also an associate professor within the Digital Transformation Executive Program at IE Executive Education. His extensive knowledge in this field has allowed him to collaborate with Fortune 500 companies, large publishers, and Ibex35 companies, acquiring deep expertise in different sectors and industries. In addition to his leadership of Merkle's Spain market, Manuel leads the company's analytics division across EMEA. His team is responsible for the sophistication of the analytics practice, which is unique to Merkle, ensuring that clients get the most value out of their data and insights.

Margaret Wagner - CEO

Job Titles:
  • CEO
  • Regional President
  • Member of the Merkle Global Executive Committee
  • President, Merkle EMEA
Margaret Wagner is the regional president of Merkle and CEO of dentsu's Customer Experience Management (CXM) Service Line across Europe, the Middle East and Africa (EMEA). She leads a business of $400 million in annual revenue and 3,500 employees across 34 offices in 14 markets. She is responsible for leading and developing a regional organisation that delivers customer experience transformation for clients as well as partnering with dentsu's Creative and Media Service Lines on broader transformation programmes. Previously the UK and EMEA chief growth officer, Margaret built a regional platform for sales, alliances, and marketing that is consistent and scalable. These platforms support the growth of existing and new clients on complex customer experience transformation journeys across Merkle's media, analytics, CX and technology service lines. She led our hugely successful Alliances business with key partners including Adobe, Google, Pega and Salesforce. Margaret is a member of the Merkle Global Executive Committee and of the Regional Executive Team of Giulio Malegori, CEO, dentsu EMEA. She joined Merkle in Europe as it launched in the UK in 2015 after serving in senior leadership roles for RAPP and Wunderman. Margaret is the executive sponsor for Merkle's Gender pillar for the Diversity, Equity and Inclusion council.

Matt Naeger

Job Titles:
  • Global Chief Strategy Officer & Chief Marketing Officer
As Merkle's Global Chief Strategy Officer & Chief Marketing Officer, Americas, Matt brings nearly 20 years of helping marketers and brands embrace the advancements that make direct customer relationships possible. He leads the agency's omni-channel strategy experts across industries - designing and launching integrated marketing programs by converging data with media and creating experiences that truly reach individuals. From the onset of digital marketing, Matt was an innovator and founder at IMPAQT, a pioneer SEM agency, which after being acquired helped to establish Merkle's focus on digital - he has played a key role in its position as a frontrunner in the changing advertising agency model. As a recognized thought leader in the digital space, Matt brings his core data principles, his energy for what's next, and his deep expertise in improving marketing for some of the best brands in the world. He has also worked with partners like Google, Microsoft and Facebook as their platforms have developed providing his expertise to their product teams as they have evolved digital marketing. Matt has served as a strategy partner to Whirlpool, General Mills, Mercedes Benz, and Comcast; recent clients include Chase, HBO, Office Depot, and Time Warner Inc.

Matthew Seeley

Job Titles:
  • Global Lead, Data & Identity
Matt is responsible for the strategic vision, service delivery, and overall performance of Merkle's Data and Identity Practice.

Nick McCarthy

Job Titles:
  • Alliances Director
  • Dentsu - Owned Agency Merkle in 2017 As SVP EMEA Data Solutions
  • SVP, EMEA Alliances Director
Nick McCarthy is EMEA Alliances Director, responsible for leading the Global Technology Alliances in EMEA. Nick is responsible for the development of an integrated business strategy with key partners, including Adobe, Salesforce and Google, to help clients realise the value from their technology investments. Nick joined the dentsu-owned agency Merkle in 2017 as SVP EMEA Data Solutions, with responsibility for the creation and commercialisation of Merkle's data products and partnerships in the EMEA region. He has diverse global and cross-industry sector expertise in senior roles across marketing services, media and digital businesses as well as data, marketing and strategy leadership roles within client organisations. He sits on the Merkle diversity, equity and inclusion council as he is passionate about ensuring our business is representative of society and supporting our equality agenda.

Owen McCorry

Job Titles:
  • Global Chief Growth & Alliances Officer
Owen leads new business and growth at Merkle and is a results-oriented marketing, CRM, digital, and business development leader with over 25 years of experience. Since joining Merkle in 2008, Owen has served in many leadership position across multiple industries, including managing Merkle Health, the Enterprise Sales Team and development/execution of Merkle's Strategic Accounts strategy. Owen is building and inspiring teams that deliver valuable data-driven marketing strategies and solutions, with a focus on hyper-personalized experiences. His team members have a deep understanding of emerging technologies and communication channels. They are building solutions that leverage the intersection of marketing strategy, big data, analytics, and marketing technology to enable brands to deliver world-class customer engagements that result in long-lasting, profitable relationships.

Patrick Deloy - Managing Director

Job Titles:
  • Managing Director
  • APAC Lead, Experience & Commerce
Patrick Deloy is a Managing Director at Merkle | Dentsu Commerce, an award-winning e-commerce solutions provider which supports medium to large B2C and B2B companies with the planning, development, localization and long term support of multi-country e-commerce website deployments in the APAC region. Patrick, a serial entrepreneur by nature, co-founded Bluecom Group in 2012 and has helped to established Bluecom into the leading Adobe, Salesforce and omnichannel commerce solution provider in APAC. Passionate about new technologies and the APAC market, Patrick has been involved in IT & e-commerce for over 10 years with stations in Hong Kong, Guangzhou and Shanghai and frequent travels to Japan, Korea, Singapore, Australia and to global e-commerce & digital events. With an in-depth knowledge of the regional digital market as well as regional economics and policies, Patrick is a frequent speaker at industry events and is also a contributor to e-commerce related publications. Patrick is also a member of YPO Young President's Organization and an avid global traveler.

Patrik Gamryd

Job Titles:
  • CEO, Merkle DACH & CEO, Dentsu Switzerland
Originally from Sweden, Patrik has over 20 years of experience and is celebrating 14 years being part of dentsu. A true change-maker, Patrik combines commercial, technology, and creative thinking to transform clients' businesses, brands, and peoples' lives with the use of media and digital. He holds degrees in Marketing & Communications, as well as Systems Engineering in Internet Technology. His motivation comes from the tempo of the digital space itself, something he has experienced as an individual, witnessed as a manager, and capitalized upon as a change leader. In 2007, Patrik joined dentsu through iProspect, developing the agency into the leading performance marketing agency in Sweden, which resulted in a 2019 career pivot to CEO of Dentsu Sweden. Previously, he was the CEO for the Swedish ecommerce retailer Inkclub and CEO for Dentsu Hungary. Patrik led the merger of dentsu's digital business in the DACH region (Isobar) with Namics AG, taking on the Merkle brand name in 2021. As CEO of Merkle DACH, Patrik leads a growing team that reached 1,800 employees in 2021, spread across Germany, Austria, and Switzerland, as well as near & offshore centers in Portugal, Serbia, Czech Republic, Italy, and the Philippines. Under his leadership, the Merkle DACH team delivered double-digit growth since its creation, and is positioning itself as a leader in customer experience management in the DACH region. Championing professional development for digital industry shapers has been a privilege for Patrik. By surrounding himself with great people and learning constantly, he has helped clients and individuals achieve success and benefit from the opportunities digital advancement has created.

Pete Stein

Job Titles:
  • Global President and President, Merkle Americas
In his 25-year journey in the marketing industry, Pete Stein has demonstrated a steadfast commitment to helping world-class brands deliver extraordinary customer experiences. As Global President of Merkle and dentsu's CXM Practice, Pete leads the development and delivery of its full breadth of capabilities that drive customer experience transformation. Pete partners across regions and practice areas to shape Merkle's brand strategy and go-to-market value proposition. Pete is responsible for global annual revenue approaching $2 billion and a workforce spanning 16,000 employees across 30+ countries, encompassing the Americas, EMEA, and APAC. His purview comprises a broad array of CXM competencies, including technology and customer strategy, customer data management, analytics and insights, enterprise AI, commerce and content platforms, digital experience design, CRM and customer service, messaging, and loyalty and promotions. Taking a global perspective, Pete's rich experience is underpinned by an innate understanding of regional market dynamics. His charge within Merkle also includes serving as President of Merkle Americas, a region that contributes to over 70% of the company's global revenue and employs more than 7,000 people. Prior to this role, he held the position of Global Lead of Experience & Commerce, establishing Merkle's E&C practice and fronting a global team of CXM experts focused on experience and commerce technologies and services. His responsibilities included recruiting, developing, and inspiring the team to achieve sustainable performance and retain deep client relationships globally by enabling seamless shopping experiences. Under Pete's leadership, Merkle has been recognized as a leader by Ad Age, Forrester, Gartner, The Drum, IDC, Everest Group, and others, as well as technology partners including Adobe, Google, Salesforce, Pega, and Amazon Web Services. Pete is a visionary steward of Merkle's growth strategy, including M&A, and has played a pivotal role in evaluating and orchestrating the acquisition of several high-profile customer transformation and technology businesses - and steering their successful integration into the dentsu family of companies. Passionate about fostering a unique, people-centric corporate culture, Pete is a devoted advocate for diversity, equity, and inclusion. He actively supports Merkle and dentsu's DEI initiatives and personifies their dedication to transparency and accountability in their inclusivity goals. This commitment led Merkle to receive the Digital Revolution Award in EMEA for Diversity and Inclusion Employer of the Year in 2022. Prior to joining Merkle in 2020, Pete served as the CEO of Huge, a global experience agency with 1,200 employees in 13 offices across the globe. Huge delivered world-class customer experience work to clients like Google, McDonalds, and P&G. Prior to that role, Pete spent more than 18 years at Razorfish, ultimately rising to global CEO of the organization. While at Razorfish, Pete expanded a base of digital offerings by creating new global capabilities in ecommerce, social, mobile, and programmatic media, delivering strong growth for clients. Residing in New Jersey, Pete is actively involved in the advertising and digital community, having served on the Ad Council board and the Snap Client Council.

Pierre Alexandre-Riera

Job Titles:
  • Chief Commercial Officer & Managing Director, Switzerland

Rob Gold

Job Titles:
  • CEO, Merkle B2B
Rob is the UK CEO of Merkle B2B. Merkle B2B is purpose built to deliver new ways of operating in an ever-changing B2B world, across 6 practice areas (brand and creative, media, market research, data and tech, automation, and commerce). Under Rob's leadership the agency has begun many new relationships, whilst deepening existing client partnerships by always adopting a customer centric model. A communications planner at heart, Rob enjoys nothing more than working alongside his clients and colleagues to solve business challenges. A firm optimist and future gazer, Rob and his team always have one eye on new opportunities to provide next generation marketing services to Merkle B2B clients.

Robert Bruckbauer

Job Titles:
  • Commercial Director, Austria

Ryan Chen

Job Titles:
  • Director

Sai Bhamidipati

Job Titles:
  • Member of the Local Leadership Team
  • VP, Growth

Sarah Strassheim - COO

Job Titles:
  • Chief Operating Officer
  • Global Chief Financial Officer
  • Global CFO
  • Global Chief Operating Officer
Sarah Strassheim is the Global CFO for Merkle. She provides senior finance leadership to the global executive team and is responsible for commercial finance initiatives in the Americas, EMEA, and APAC and driving enterprise level systems and acquisition integration. Prior to joining Merkle, Sarah led the finance organization at the US trading office of a commodity company based in Thailand. She started her career at Accenture where she spent over a decade in a variety of global financial and reporting systems roles. Sarah joined Merkle in July 2014 supporting the Digital Agency Group. Her scope of responsibility has since expanded to include all the business units in North America - including numerous acquisitions completed during that period. Sarah consistently drives financial performance by balancing an understanding of the business with her strong finance background. Sarah earned her Bachelor of Science at the University of Mary Washington.

Shawn Streett

Job Titles:
  • CIO, Information Management Systems & Dentsu Global Services
Shawn brings 25 years of experience in enterprise technology and information security to his role at Merkle, where he leads technology teams that architect and manage Cloud based solutions, data platforms, and enterprise security for CXM and Dentsu Global Services. Prior to joining Merkle, Shawn led the Managed Hosting Operations and Engineering teams at Digex/Verizon Business, where he managed the internet presence of Fortune 500 customers. Shawn earned his Master of Science in Information Systems Management from the University of Maryland Baltimore County and is a member of the board of directors for the Mid-Atlantic CIO forum.

Shirli Zelcer

Job Titles:
  • Global Head of Analytics and Technology
  • Global Lead, Analytics & Technology
Shirli is the Global Head of Analytics and Technology at Merkle. With over 20 years of experience in analytics and insights, business advisory and organizational design, artificial intelligence and data science, and cloud and marketing technologies, Shirli is at the forefront of innovation ranging from ethical AI and advancements in cloud engineering to future-proofing data literate organizations around zero-party data. At Merkle, Shirli is responsible for leading the Analytics & Marketing Technology practice area, a global division of more than 5,600 practitioners across the Americas, EMEA, and APAC, covering services that include consumer and experience insights; product and market intelligence; data science and artificial intelligence; and marketing technology, big data infrastructure, and cloud engineering. Her team's work is wide-ranging, covering everything from enterprise segmentation and acquisition modeling to CDP and data infrastructure implementation to advanced media mix modeling, personalization strategies, and bespoke AI solutions in areas including pricing, supply chain, and competitive intelligence. Shirli has worked across numerous industries, but has especially deep experience in travel, media and entertainment, retail, high tech, and financial services, having partnered with brands including Disney, Dell, Universal Parks and Resorts, Royal Caribbean, Marriott, and Nike. Prior to joining Merkle, Shirli worked for Capital One in the Marketing and Analysis department, responsible for developing credit risk models, NPV models, and DOE testing. Shirli has both a bachelor's and a master's degree in Statistics from Cornell University.

Sophie Lee

Job Titles:
  • Chief Financial Officer, APAC
Since joining dentsu in 2016, Sophie has held a variety of senior finance roles (Commercial Finance, Compliance, Controllership, and CFO for Philippines). She assisted Merkle in establishing its first APAC footprint in 2018 by assisting with pitches, M&A, project management, and finance. Sophie has 20 years of international experience in a variety of industries (audit, banking, manufacturing, commodities, and advertising). She is a CPA with an MBA from the National University of Singapore and a double master's degree in finance and management from the University of Paris. She speaks Mandarin, Cantonese, and French.

Steffen Souza Ric-Hansen

Job Titles:
  • Member of the Local Leadership Team
  • Chief Growth Officer, Merkle Northern Europe

Susan Zoch - Chief Legal Officer

Job Titles:
  • General Counsel
  • Global Chief Counsel
Susan is Merkle's General Counsel. With her leadership, Merkle's legal department advises and enables the business to accelerate sustainable growth and achieve competitive advantage, while working together, championing the company's values, and leading by example. Susan leverages more than 25 years of legal experience across a broad spectrum of disciplines, including commercial transactions, privacy and data protection, technology, litigation, compliance, and human resources. Prior to joining Merkle, Susan served in a similar role at Vertis Communications and was in private practice at Baker Botts in Washington DC. She clerked for the US District Court for the Northern District of Texas. She holds a JD from The University of Texas School of Law, where she was Executive Editor of the Texas Law Review, and a BA from Rice University.

Thomas Walter

Job Titles:
  • Member of the Local Leadership Team
  • Chief Practices Officer, Merkle Northern Europe

Tim Perlstein

Job Titles:
  • Chief Marketing Officer, Merkle Americas
  • SVP, Experience & Commerce Solutions
Tim joined Merkle in March 2021 as SVP, Experience & Commerce Solutions, to help establish Merkle's global Experience & Commerce practice area -a broad set of capabilities and solutions that are critical to Merkle's vision for complete, connected customer experience transformation. As CMO, Americas, Tim remains focused on elevating and extending Merkle's leadership in data-driven, technology-enabled customer experience services for tomorrow's most engaging, most relevant, most successful brands. Prior to Merkle, Tim served as CEO of United in Gaming, Inc., a social platform for amateur esports competition, and previously served as Interim CMO of Skills Matter, the leading global community and continuous learning platform for software engineers. He also created Tanjent Partners in 2015 as a boutique consulting firm focused on growth strategy, marketing, and commerce. Through Tanjent, Tim has worked with a diverse array of firms in media, technology, CPG/ecommerce, and professional services (including multiple agencies at various stages of growth). Previously, Tim served as SVP Strategy & Insights and then SVP Managing Director of Fullscreen's brand group. In these roles Tim managed a range of functions including strategy, measurement and insights, operations, strategic planning, and B2B marketing, supporting sustained double-digit growth over a three-year period and a successful exit to AT&T in 2018. Prior to Fullscreen, Tim served as Chief Strategy Officer for Razorfish, a global digital agency, where he led the agency's strategic planning, corporate development, and service innovation functions. During his tenure, he transformed the agency's strategy discipline into a market-leading digital consulting practice, establishing Razorfish as "one of the strongest strategy-led marketing service providers in the industry," according to Gartner Research.  Tim joined Razorfish from Yahoo!, where he served as Director of Consumer & Customer Innovation. He also led online marketing for the Yahoo! Media Group and held multiple marketing and product management roles at Knight Ridder Digital, the online news division of the US's second-largest newspaper publisher. Prior to Knight Ridder, Tim served as head writer for Pallotta TeamWorks, supporting massive-scale fundraising efforts which netted over $69 million for AIDS and breast cancer charities in a single year. Tim earned his undergraduate degree in Fine Arts from Harvard University, and his MBA from the Stanford Graduate School of Business, along with certificates in Global and Public Management, with a focus on international development. He lives in Austin, TX (physically), airplane aisle seats (preferably), and the itty-bitty rectangular window of your favorite video conferencing tool.

Walter Flaat

Job Titles:
  • Canada Market Lead
Walter Flaat leads Merkle / CXM in Canada. His team brings Merkle's leading global capabilities to the local market while deeply integrating them with the local social and cultural diversity that defines Canada. He is also Chief Data Officer for dentsu Canada, providing executive support and guidance for the development of dentsu's data products & services across all service lines. Previously, Walter served as Chief Data Officer for dentsu Netherlands, where he spearheaded the development of integrated data & analytics unit DNA, now known as DDL (dentsu Data Labs). This model transformed the delivery of data services in an agency context from primarily value-added reporting - to industry leading data solutions. The DDL model has since expanded globally.