DESIGN MERCHANT

This was how Direct Response magazine described an award-winning direct marketing campaign art-directed by Coralie Walker for the National Asthma Campaign (Asthma UK). The mailing was designed to raise awareness of a life-threatening condition and the original pack raised twice the target income with an engaging, cost-effective format using an intriguing involvement device, a straw. The mailing pack remains the charity's 'banker' pack over 20 years later, the original was a team effort between agency and client and it was Coralie who suggested including the straw as an involvement device to experience how it feels to live with asthma. Coralie artworked the original mailing which was hand-stamped in 1991... Coralie Walker is an independent designer, art director and decorative consultant in London, UK. Freelance design services including graphic design, art direction, designer sourcing and schemes for interiors, collections photography and digitisation.

Primary location: United Kingdom