KINGFISHER - Key Persons

Job Titles:

• Founder of Kingfisher Consultancy

With over 20 years experience in research, marketing and brand strategy. Crystal has been fortunate to work internationally since 2000. Key markets of focus in the last decade have included North and Latin America, Asia Pacific, the Middle East, Western and Southern Africa, plus Eastern and Western Europe. During her research and strategy work in these varied markets, Crystal has helped drive profitable growth through award winning comms campaigns, web and service optimisation, breakthrough innovation and NPD work streams and effective brand strategy for a wide variety of global brands across FMCG, Consumer Tech, Media, Travel, Finance, Insurance, Healthcare and Pharma. She is insatiably curious about culture and loves bringing human stories to life in meaningful ways that inspire smarter business thinking. Academically, following her BA Hons in English Literature from the University of London, Crystal gained post graduate qualifications in Advanced Qualitative Research, Behavioural Psychology, Consumer Psychology, Digital Ethnography, Neuroeconomics, Semiotics, ‘The Iterative Innovation Process' from MIT, and most recently, ‘Behavioural Economics in Action' from Harvard University. Building on this grounding, Crystal has market insight and brand strategy experience from working in the marketing industry both agency and client-side, including directorship posts at both WPP and Omnicom. She is fortunate to work as a strategic partner to a number of global blue chip companies over recent years including but not exclusively GSK, Danone, L'Oréal, Diageo, PepsiCo, Tata Global Beverages, United Biscuits, Spotify, Mars, JnJ, AirBnB, Heineken, Walmart, BBC, and General Mills to name a few. Crystal is passionate about actionable brand strategy, fast-paced innovation and powerful local market insight and strives to make a positive difference by inspiring others with the same verve and energy for effective research, design and brand strategy.

Job Titles:

• Harvard Business School Professor