MENU ENGINEERS - Key Persons
The restaurant industry's "Original" Menu Engineer--Gregg Rapp, Menu Engineer-- is and will long be remembered as the world's leading expert on Menu Engineering. Rapp, who for 38 years dedicated himself to revolutionizing menu design and technology worldwide, sadly passed away in late 2020, after a courageous battle with cancer for more than two years.
Rapp has been honored with a scholarship established at his alma mater, Washington State University, which will help fund students at WSU who are studying menu engineering and design as a career. Donations may be made at GreggRappScholarship.com or through the Washington State University Foundation for the "Gregg Rapp Menu Engineering Scholarship." Donors may also contact WSU Foundation's Gift Accounting Office at 509-335-1686 or by email at gaog@wsu.edu
Sean Willard is a Menu Engineer who helps global restaurateurs and hospitality operators build better menus. Through the combination of science, art, data, and industry expertise, Menu Engineering enables restaurateurs to develop and design more effective menus that drive profitability and enhance the guest experience. With a degree from The Hotel School at Cornell University and extensive work in restaurants, Sean has been in the hospitality industry for over 18 years and became a Menu Engineer under the tutelage of the late Gregg Rapp, who developed many of the processes and principles still utilized today.