STARTP

We believe it's imperative to be independent to eliminate conflicts of interest with a parent company or investors... We founded Aither to help disrupt this country's disastrous healthcare market. We work to reduce health care cost trends by applying our unique service model, selecting appropriate transparent vendor partners and building collaborative health care service delivery models... We were working on our favicon - started talking about using the "A" in our Aither wordmark - then we happened to discover one of our competitors used an "A" as their favicon not to mention throughout their marketing materials. Ugh, depression and despair ensued. Did we have to scrap everything and start over ... nah ... what if we used "AH" - and our little ah! buttons came to life. Everyone started to say, "ah! so refreshing" and "ah! finally a real solution". We soon realized the creative things we could do with our little ah!s.