KEY PRIORITY - Key Persons
Will Hobbs is the President of KPM and prior to its founding Will spent 5 years as an agent at Creative Artists Agency where he built a health and wellness business with talent such as Sting & Trudie Styler, Brooke Burke, Julianne Hough and Georges St. Pierre, launching dozens of media and merchandise programs.
In 2003, Will created Dedicated Media to take advantage of the dramatic rise of the home entertainment industry following the proliferation of DVDs. He produced several fitness programs including the iconic Carmen Electra's Aerobic Striptease which sold over 5 Million copies and remains one of the best selling fitness programs of all time.
Will started his career as an early Internet pioneer helping to found the first Internet music site in 1993 (IUMA) and then continued to be an early digital innovator by creating some of the first online programming and branded entertainment for Microsoft's nascent MSN in 1995. By 1998 he was a lead product developer for the first major social media site: Geocities prior to its sale to Yahoo! and then went on to help start Homepage.com an idealab! company.