ALLURE BRIDALS

Madison James is the leading wedding and special occasion dress designer. Her bridal and formal collections can be bought at a Madison James retailer near you... For Madison James by Allure, we believe in the details - beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be.

Also known as: Allure Bridals, Inc., Madison James