METAL FACTOR - Key Persons
Job Titles:
- Chief Executive Officer - CAL Group
Job Titles:
- Media
- Senior Brand Executive / Leo Burnett Solutions Inc.
After 18 years at the helm of the Publicis Groupe Offices in Sri Lanka, Ranil de Silva recently retired from his role as the company's Managing Director. With just a handful of employees in a shared office, de Silva was instrumental in establishing the Colombo office of the global Leo Burnett network, growing it from a team of 18, to a dynamic enterprise comprising 100+ of Sri Lanka's brightest advertising professionals. From small, local beginnings, he took the company to international glory, establishing Sri Lanka on the world map for creativity. Under his leadership, Leo Burnett Sri Lanka has been repeatedly recognized as the Rest of South Asia's Creative Agency of the Year by Campaign Asia. The company also managed the marketing communications mandate for renowned global and Sri Lankan brands.
In a career spanning 36+ years, Ranil has been engaged in such diverse categories as financial services, retail, personal care and leisure, plus a plethora of brands in the food and beverage sector - many of which he has helped propel to great heights of fame. Prior to joining Leo Burnett, the adman was JWT Colombo's first Sri Lankan employee. After starting his career as a junior Account Executive, he rose to International Vice President, and was also Managing Director of the Colombo office. During his 18 year tenure at JWT, he was posted to JWT Jakarta and also served as a Regional Account Director for JWT Asia Pacific based in Singapore.
Ranil served as the President of the International Advertising Association (IAA) Sri Lanka Chapter for two terms and was also a member of the Worldwide Board of Directors of the IAA. In 2010, the IAA conferred upon him the Medal of Merit for his contribution to the advertising industry; an honour bestowed upon only five professionals in the world, bi-annually. He was also bestowed a lifetime achievement award and was conferred honorary life membership by the IAA World body.
De Silva pursued his tertiary education in Australia where he obtained a diploma in visual communications. His entire primary and secondary education was at Royal College where he excelled in numerous co-curricular activities. Most noteworthy was his election as District Interact Representative for Rotary International District 321, which included South India. He was also a house captain and a senior prefect.
Ranil has served as a director in the family-owned business - Cyril Rodrigo Restaurants. He is currently on the Board of Jetwing, for the Lighthouse hotel. He is passionate about everything he does, be it travelling the world, staying in great places or taking-in the arts.
Job Titles:
- Brand Executive / Leo Burnett Solutions Inc
Our next task was much bigger, Singapore was a great experience, not only did we participate at the Young Spikes competition but we also had the opportunity to attend the Spikes Asia festival of Creativity, which provided us inspiration in a dynamic setting with sessions from international creatives and business leaders.