NEW NORMAL

The New Normal Fund is led by Allison Pickens, a thought leader on growing ARR, customer success, scaling to pre-IPO, and advising B2B SaaS founders... You are a contrarian thinker, but your timing is right to spark a movement. You don't believe in "converting" people to your cause but rather enabling them. You want to figure out the right messaging, create thought leadership content that inspires others, build community among early adopters, and leverage them to tap a broader market and establish your "new normal."... You want to deliver outstanding customer adoption and value and then monetize it. Regardless of whether your model is bottom-up or top-down, you want to drive expansion. You may want to translate self-serve momentum into corporate contracts, pitch new use cases, or leverage your raving SMB fans to land big whales. You are trying to design the right org structure across customer-facing functions and hire terrific leaders.

Also known as: New Normal Fund