OPPTLY - Key Persons


Carla Tibbitts

Carla brings over 30 years' experience in executive leadership, strategic planning, and execution for businesses from startups to multibillion-dollar enterprises. Her expertise spans a variety of functions including mergers and acquisitions, purchasing, business management, supply chain, and operations. She is known as a results-oriented leader with a track record of proven success in driving organizations to achieve their goals. Carla's roles have included executive leadership of a Fortune 100 company, advising private equity firms, consulting for a variety of businesses, and investing in startups. She joined Opptly as a board member in 2017, drawn by the mission to revolutionize the way people connect with work and the promise of the Opptly technology solution. Carla took on the leadership of Opptly by becoming CEO in January 2019. Carla moved to join the Opptly Board of Advisors in October 2021. In her spare time, you can find Carla on the ski slopes, traveling to interesting new places, or enjoying a dance with her husband. Carla's Fun Friday intro song is "Let's Get the Party Started" by Pink.

David P. Cooper - President

Job Titles:
  • President
David has over 25 years of sales, strategy, consulting, and executive leadership execution in numerous non-employee industry sectors, including managed services programs (MSP), vendor management system (VMS), talent cloud/direct sourcing, staffing, payroll, and independent contractor management services. As an early innovator for MSP, VMS, and talent cloud/direct sourcing providers, David led the sales, consulting, strategy, and executive teams for numerous industry leaders from their initial launch to market maturity. David has engaged with numerous Global 1000 companies to design and execute their talent acquisition strategies. Lastly, David has vast experience executing within private equity portfolio companies and has led numerous capital raises for privately held ventures.

Jason Safley - CTO

Job Titles:
  • Chief Technology Officer
Jason is an expert in his field with over 20 years of distinguished experience leading teams responsible for design, architecture, and development of persona-driven data and analytics products. Before joining the Opptly team, he worked within the financial, healthcare, and workforce solutions industries. Jason possesses a keen understanding that technical solutions must be driven by a desire to address a business problem or opportunity. Having worked on notable cutting-edge projects with some of the most talented individuals in their fields, Jason was drawn to Opptly for the opportunity to disrupt the market with innovative workforce solutions and pushing the limits of technology to make a positive impact on people's lives. At Opptly, Jason applies his strengths to the internal analysis of short and long-term product strategy, implementing marketable and innovative technology, vendor management, overseeing data security and governance, and managing enhancements within the overarching technology infrastructure. In partnership with the Executive Leadership and Sales teams, he designs scalable, repeatable, and sustainable solutions for our customers and technological partners.

Kevin Cohn

Kevin Cohn, during his thirty-year career, has helped both private and public companies of various sizes in the business services and technology sectors. He is currently a Partner at American Discovery Capital, and his previous positions include Executive VP & COO, Sirius Solutions, Senior VP & CFO, First Acceptance Corporation, and VP, Corporate Development, Metamor Worldwide. Kevin's experience includes over $6 billion in transactions and advising companies at various stages in their lifecycle on strategic, operational, and financial matters.

Linc Markham

Linc Markham has held leadership roles in procurement, consulting, and technology companies. In his latest role, he heads strategic partnerships for tech startup Certree and advises HR tech companies. In his last enterprise role, as the Head of Contingent Workforce at BP he, his team, and his supply partners built a billion-dollar contingent workforce program. Linc continues to speak and write on topics such as an On-Demand workforce vision, talent communities, workforce analytics, and the power of diversity across the talent ecosystem. Linc is an active contributor to industry groups and believes in the power of partnering both internally and externally to develop best fit solutions.

Lori Hock - CEO

Job Titles:
  • Chief Executive Officer
Lori is a Human Capital Management executive and board member with over 30 years of experience and broad proficiency in business incubation, growth strategy, execution, and restructuring. She is recognized as an industry expert with a proven track record of driving strategic vision, organizational design, transformative technology innovation, and change management working with both established enterprises and scaling businesses. A dynamic leader with a reputation for execution and driving profitable growth through the development of high-performance teams, operational excellence, and empowering organizations with workforce analytics and cloud-based solutions. Lori serves as a Board member and an advisor to private equity firms. Most recently, Lori held the position of Chief Executive Officer, Americas for Hudson RPO. She is credited with transforming what had been a highly diversified organization into a specialized Recruitment Process Outsourcing (RPO) business. Prior to that, Lori was with Adecco Solutions (now known as Pontoon), serving as the company's President and a member of the global leadership team. In this role, she led the design and build of the Americas Managed Services business, which grew to become a multi-billion-dollar business in spend under management and one of the largest MSP providers in the staffing industry. Early in her career, Lori served as Senior Vice President of Adecco's Northeast staffing division. In this role, she led the market expansion and growth of the business to become the largest division in NA.

Monica Wooden

Job Titles:
  • Co - Founder and Ex - CEO of MercuryGate International, Inc
Monica Wooden is Co-founder and ex-CEO of MercuryGate International, Inc. where she developed MercuryGate into what customers and analysts say is one of the most sophisticated and flexible Transportation Management System (TMS) available in the market today. MercuryGate was sold in late 2018. Prior to MercuryGate, Monica worked for IBM. Here she ran Florida professional services and created numerous new business ventures. It is here where she realized the need to automate transportation processes robust enough to handle 3PL and shipper businesses which inspired the start of MercuryGate. She has been recognized in Forbes, Southeast Women in Business, and received the Ernst & Young Entrepreneur of the Year award for the Southeast region.

Pamela O'Rourke - CEO

Job Titles:
  • Managing Partner
  • Member of the Opptly Advisory Board
When Pamela initially formed ICON in 1998, she was the sole employee. However, with her entrepreneurial spirit and understanding of how to grow a business, Pamela grew ICON into a thriving organization with thousands of employees across the United States and Canada. With more than 15 years of IT knowledge and experience, Pamela has performed all aspects of client integration, network engineering, infrastructure, project management, application development, training and documentation. She earned her BBA in Information Systems and Management from the University of Houston. Consequently, she is able to understand the client's needs and match qualified technical consultants accordingly, significantly increasing the success of the business. Named as an Ernst & Young "Entrepreneur of the Year®" and recently selected as an Houston Business Journal's Most Admired CEO Honoree, Pamela thrives on being a mentor and leads by example. She believes that giving back is an important strategy; one which she demonstrates through her continuous support of women-owned companies. Pamela is a past National Board Member of Women Business Enterprise National Council (WBENC) and a past Board Member for Women's Business Council-Southwest (WBCS). She is a current board member of Women Impacting Public Policy (WIPP) and University of Houston Board of Visitors. In addition, Pamela is a member of Committee of 200 (C200).

Rebecca Valladares

Job Titles:
  • Head of Operations
An industry veteran and multifaceted leader, Rebecca has spent over 20 years focused on leadership, client relationship management and operational execution within the workforce solutions industry, with roles spanning across staffing, MSP, RPO, and EOR-centered organizations. In that time, she has had the opportunity to lead large-scale business transformation projects and implement highly complex, global extended workforce programs. Prior to joining our team, Rebecca served as Vice President of Client Services for People2.0 where she was deeply engaged in building proven client relationship and account management models . At Opptly, Rebecca is responsible for the oversight of the Implementation and Customer Success teams who ensure the full value of the technology is realized. As a strategic partner on the executive leadership team, she fosters a collaborative approach to roadmap development and focuses on a user-centric approach to ensure Opptly delivers an efficient, scalable solution.

Salema Rice

Job Titles:
  • Co - Founder of Compassion 's Way
  • Global Data and Analytics Leader
  • Global Managing Director of Applied Intelligence at Accenture
Salema Rice is a global data and analytics leader. Her extensive industry experience has focused on directing data management strategies, AI transformation, and digital innovation, using AI to effect positive change. Salema is the Global Managing Director of Applied Intelligence at Accenture and previously worked as Chief Digital, Data & Analytics Officer for Geometric Results (GRI), and as Chief Data Officer at the Allegis Group. She's been named one of the Top 30 Most Inspiring Women in AI, a Top 50 Influencer by Women in Tech, and a Global Data Power Leader by Staffing Industry Analysts (SIA). Passionate about giving back to the communities where she lives and works, Salema is the co-founder of Compassion's Way, a non-profit that works in underprivileged communities to empower and inspire people experiencing homelessness, helping them access resources that can lead to more stable living conditions.

Settle Smart

Job Titles:
  • Founder of the Leadership and Executive Coaching Company, Phoenix5
Dana Look-Arimoto is an international speaker, author of Stop Settling and Settle Smart, founder of the leadership and executive coaching company, Phoenix5, and settlesmarter.com, and the host of the "Settle Smarter" podcast. With over 20 years of experience leading teams and corporations and sitting on multiple boards, Dana has accrued a wealth of knowledge and experience in understanding how people best work together and how teams that work well together make corporations successful. Her years of accumulated entrepreneurial experience launched a unique vision, Stop Settling®, that ditches the never-ending search for "work-life balance" for integration in all areas of life, for all people.

Tim O'Rourke

Job Titles:
  • Chairman of the Opptly Advisory Board
  • Managing Director of ICON
With more than 20 years of IT consulting and human capital experience, Tim serves as the Managing Director of ICON. He has a deep understanding of business consultancy and staffing which brings a fresh perspective to our clients' complicated business problems. Tim holds his BS in Electrical Engineering from the University of Houston. He spent more than 10 years with Lyondell/Equistar providing the organization with support and solutions. His process engineering background has resulted in documented repeatable procedures that have been key in creating operational efficiencies, effectiveness, and accuracies. Of course, Tim never stops assessing how ICON operates and how innovation can improve the client experience. Tim's dedication to remaining innovative exemplifies his commitment to the "ICON way".