PRODUCTIVE DISCOMFORT

idk is based on years of research on some of the most innovative and adaptable R&D teams working at the frontiers of food. This research was published in 2020 as a book titled The Uncertainty Mindset. It's a behind-the-scenes travelogue of some the best restaurants in the world … that also explains how embracing uncertainty (instead of denying it) makes people and teams more effective, innovative, and adaptable - and happier too... is based on years of research on some of the world's most innovative teams. It's meant to help you excel when working in unfamiliar situations