RADIUS GLOBAL MARKET RESEARCH - Key Persons
Job Titles:
- Director of Qualitative Research
- Member of the Qualitative Research Consultants Association
Bari's specialty is qualitative research, implementing new online approaches along with the traditional, face-to-face ones that lead to more strategic decision-making related to venue, product mix, marketing issues and purchase behavior. Her experience crosses a diverse mix of industries including travel and tourism, real estate, food and dining, health and beauty, consumer package goods, alcoholic beverages, utilities, insurance, advertising, and media.
Much of her work is exploratory and iterative, building on ideas and insights, and moving participants to a next level in their thought processes. Her approach is to moderate from the perspective of respect for the respondent, an understanding that it is ‘all about them and their experience' with a focus on ‘why.' She has also conducted extensive ethnographic research with ongoing follow-up including participant observation during the shopping experience in grocery and mass-market environments.
Bari is a member of the Qualitative Research Consultants Association.
She has been recognized by The Professional Researcher Certification program for her unique qualifications and expertise in marketing and opinion research.
Brad is an exceptionally skilled facilitator and qualitative research moderator with a passion for uncovering deep insights, creating new ideas and packaging them in a way that propels teams forward. He has experience both in front of and behind the mirror, delivering results in marketing/advertising campaigns, packaging and product development, in-store communication and assortment, concept development, upstream ideation, and in-store shelving and merchandising.
He leverages nearly 8 years of client-side experience in Consumer and Shopper Insights at Procter & Gamble, combined with nearly 8 years of vendor side experience moderating and facilitating.
Brad has worked across multiple categories, such as Education, Health Care, Beauty, Food and Beverage, Tech, Toys and Gaming as well as with all channels of retail, including Food/Drug/Mass/Club/Electronic/E-commerce outlets, specialty department stores, and professionals.
His natural leadership, combined with extensive experience enables him to deliver analysis with clear and actionable business building recommendations.
Job Titles:
- Strategy Consultant, Brand
- VP Client Services and Insight Strategist
Brooke is a strategy consultant, brand builder, consumer expert and innovator who drives actionable results. She leverages more than 10 years of client-side experience in both Brand Management and Business Analytics at Procter & Gamble and 7 years as a moderator. She has worked across multiple categories such as Health Care, Beauty Care, Food and Beverage, as well as with all channels of retail, including Food/Drug/Mass/Club outlets, specialty department stores, and professional.
She is an exceptionally skilled facilitator and qualitative research moderator with a passion for uncovering deep insights, creating new ideas and packaging them in a way that propels teams forward. Brooke has experience both in front of and behind the mirror, delivering results in marketing/advertising campaigns, packaging and product development, in-store communication and assortment, concept development, upstream ideation, and in-store shelving and merchandising. Clients count on her natural leadership style to deliver analysis with clear and actionable business building recommendations.
Chip is an expert in both market and communications research with wide ranging methods and sector experience.
As a specialist in custom research methodologies, he has implemented work on behalf of our clients both in the U.S. and across the globe. The predominance of his efforts has focused strategically on brand image, market structure, segmentation, customer loyalty and line development or optimization.
Chip has worked closely with the senior management of global publications and corporations, government agencies, associations, media companies, telecommunications companies, investment banking firms, healthcare organizations, advertising agencies, beverage companies and insurance organizations helping them to understand their markets and the forces affecting both their operating and marketing environments. He has been unilateral in his focus in helping initiate and complete research efforts that meaningfully affect the business propositions of these clients. It is typical that the work with these companies involves numerous multivariate and advanced analytic techniques.
He attended Temple University.
Job Titles:
- Vice President, Advanced Analytics
Curtis is actively involved in client development, as well as executing advanced analytic techniques. His primary areas of interest are in conjoint analysis, hierarchical Bayesian analysis, and segmentation methodologies.
Curtis joined our team from Millward Brown, where he was head of the Marketing Science team for Millward Brown's western region. Prior to Millward Brown, Curtis was an analytical manager at NPD, responsible for development and analysis of projects including market segmentation, new product development, and customer satisfaction measurement. Before entering marketing research, Curtis taught research methodology at the University of Houston. His background in teaching allows him to speak about high-end analytics with audiences of different backgrounds, statistical experience.
Curtis holds a PhD and a master's degree in political science from the University of Houston, and a bachelor's degree from the University of Texas at Austin. He regularly presents at marketing research conferences and has recently contributed the chapter on conjoint analysis/discrete choice models for The Handbook of Marketing Research.
Dana is passionate about helping clients uncover actionable insights that drive business decisions and strategy.
With more than 15 years of primary quantitative and qualitative experience, Dana is a trusted research partner. She has long-standing partnerships with leading brands in the food and beverage, consumer health, personal care and beauty industries and enjoys seeing their businesses grow and succeed over time.
Dana has deep experience designing and leading research to help clients with their brand building, targeting, communication, portfolio management, innovation, shopper, and customer experience strategies. Tapping into this expertise, Dana loves the challenge of translating clients' complex business questions into streamlined research programs.
Jamie leads our brand and client development efforts, supporting and guiding the full range of ways in which we communicate with, and add value for, our clients. He has been with the organization since 1999. For the first 11 years of his tenure, he ran a business practice built around a diversity of clients and industries. From there he spent 7 years as Director of Clients Services, working closely with both our US and Global teams. His focus now is on ensuring that our teams continue to deliver the highest level of thinking and engagement to our clients across industries.
He has a diverse background in the world of custom marketing research. His experience includes tactical and strategic work in industries spanning financial services, communications and media, packaged goods, toys and games, high-tech, and durables. He has also worked closely with advertising agencies and consulting companies on a range of communications-related issues.
Much of Jamie's research focus has been directed at helping clients to identify opportunities in their markets; optimize products and services to drive demand; create effective positioning and messaging platforms; maximize customer relationships; and build effective targeting and segmentation strategies.
Jeff has more than 25 years of experience in the insights field managing teams both within corporate organizations and market research firms.
He co-founded Illumination Research in 2005, building its strong roots in understanding consumers across industries, and has continued to expand its reach and capabilities through its 2018 merger with Radius. Jeff has helped build the combined organization, including research capabilities, operations, sales, and finance. He led the development of the Speed Suite line of products and several other key capabilities as well. His client service work has spanned hundreds of projects across a variety of industries including consumer products, advertising, finance, technology, and healthcare for many Fortune 500 clients.
As COO, Jeff's primary role is integrating the day-to-day administrative, operating and process functions of our business. In this critical role, he is charged with bringing together the various parts that comprise the organization, most specifically those that affect the skills we bring to each task, the fluidity with which we accomplish all of this, and the interaction across groups.
Jeff holds a B.A. from Bates College in Economics, and an M.B.A from Cornell University.
Job Titles:
- Senior VP Client Services and Senior Insight Strategist
Joanne is a high energy, strategic consultant who brings holistic solutions to your business needs. She brings over 15 years of market research experience to her role as a strategic research partner for her clients. She has worked in both client and supplier side roles, including roles at Procter & Gamble in their Consumer and Market Knowledge (CMK) organization as well as at IRI. With her skills in research strategy and design, moderation, facilitation and analysis, she brings a valuable blend of perspective and skills to her clients.
She consistently exceeds client expectations by providing strong leadership and consultation throughout the entire research process. She exhibits a high energy level and positive attitude in all she does.
Joanne was trained in moderating at the prestigious RIVA Institute. She is also trained in many innovative techniques, including mind mapping, metaphor elicitation, debating, perceptual mapping, and projective techniques.
Job Titles:
- Director, Client Services & Insight Strategist
Jodi is an energetic thinker with attention to details and passion to drive meaningful insights. She brings 18 years of experience at Procter & Gamble in R&D Products Research across 3 CPG categories, 2 years at Luxottica in Innovation, and 3 years on the supplier side in research design, moderation and facilitation. She has led a variety of both quantitative and qualitative research within upstream, development, qualification, commercialization and current business project stages.
She has expertise in marketing concepts and claims, Jobs to be Done, packaging, product development, customer experience and journey, and upstream ideation. Her B2B experience spans value propositions, usage experience, and customer journey/Jobs to be Done with clients across financial services, retail, software, and highly technical/engineering fields.
Jodi is a remarkably skilled facilitator, research designer and qualitative research moderator, with an innate ability to uncover actionable business insights. Her experience and flexible, yet methodological approach, is a unique strength in integrating qual-quant and multi-phase research, as well as complex projects.
Jodi is a LC300 Certified AH-HA Learning Connect® Master Facilitator, has a BS in Chemical Engineering from Purdue University (Magna Cum Laude) and an MBA from Xavier University (Summa Cum Laude).
Jon leads insights projects combining data science and immersive behavioral techniques for leading brands in consumer packaged goods, healthcare, and technology across the region.
Prior to joining our team, Jon was Head of Client Development for the FMCG team at Kantar TNS, focusing on helping clients develop customer-centric strategies. His prior experience includes ten years at Ipsos, working across a spectrum of FMCG and retail categories, including confectionery, alcoholic beverages, personal care, home care and home improvement. Jon also has category experience in gaming, mobile devices, payment plans, and consumer financial products.
He has worked using techniques in FMCG stretch across choice modelling, sales volume forecasting, ideation, concept and product testing to optimise the innovation funnel. Jon is also experienced in A&U, segmentations and customer journey programmes, together with brand tracking and B2B customer satisfaction research. Many clients have benefited from Jon's proposals to design full programmes that cover multiple stages of research across Qualitative & Quantitative, plus synthesise secondary data sources shared by the client.
Jon's background is in Psychology supplemented with studies in Information Systems, these have led to a clear focus in providing clients with engaging stories they can use within their businesses to drive decision making supported with data.
Mark both leads a team of analysts within the New York office and works with new and existing clients to fulfill their research needs. Since joining the company in 2000, he has been helping clients assess and explore research options that best deliver on answering their business issues.
With extensive experience applying strategic research solutions to business problems for clients in a broad range of industries, Mark also provides expertise across a variety of research areas, including new product development and concept testing, pricing, brand positioning, segmentation and customer relationship management. Skilled in both the tactical and strategic aspects of quantitative research, Mark has conducted work in industries ranging from telecommunications, financial services, pharmaceuticals, medical devices, automotive and packaged goods.
With an M.A. in Demography from Georgetown University, Mark has also assisted in the preparation of research papers, and has analyzed government published national surveys.
Michael has over 20 years of experience in research operations and consultancy. Michael leads a team of quantitative and qualitative research analysts to help client companies anticipate, understand, and leverage changes in the marketplace and customer perception.
He has overseen hundreds of research studies across a variety of industries including telecommunications, energy, logistics, arts and entertainment, government/municipalities, and technology. His expertise includes branding, customer perception and satisfaction, message testing, new product development, naming, and pricing.
Michael holds a BBA from Florida Atlantic University, with a focus on Finance.
Job Titles:
- Director of Research Analytics
Ensuring that marketing research is actionable and understandable (not simply a bunch of numbers on a page) is one of Michael's key strengths.
His 18-year career in marketing research includes experience both on the client as well as supplier side. Before founding Probit Research, he led marketing research within the industry standard server division at Hewlett-Packard (Compaq Computer Corporation).
Prior to Compaq, he was Managing Director of Marketing Sciences at Millward Brown IntelliQuest (a marketing research company specializing in high-tech research). Michael has also held positions at USAA in San Antonio, Walker Information Group in Indianapolis, and Tangram in Ft. Worth.
Michael is a leading expert in the use of multivariate analytic techniques, including conjoint/discrete choice methods for product optimization and pricing, segmentation, and structural equation modeling. He has been at the forefront of testing and validating cutting-edge techniques, including partial profile discrete choice and Hierarchical Bayes analysis.
He holds a Ph.D. in Experimental Psychology (with emphasis on cognitive Psychology and quantitative methods) from Texas Christian University where he also received his M.S. and B.S. degrees. He is also on the Advisory Board of the MS Marketing Research program at the University of Texas at Arlington.
As Chief financial officer (CFO), Mike is responsible for all the company's financial functions, including accounting, audit, corporate development, and treasury. He also oversees and manages tax planning, compliance, and analysis as well as human resources. His career spans more than 30 years of varied experience in financial management, business leadership, mergers and acquisitions and corporate strategy. Throughout his career he has completed over 25 acquisitions and led and completed capital and debt raises of over $400M.
Prior to joining Radius, from 2016 to 2017, he served as the executive vice president and CFO of Tallwave a business design and innovation agency and Ethology a full-service digital marketing agency. From 2008 to 2016, he served as executive vice president and CFO for iCrossing, a global digital marketing company and partnered with the CEO leading to the sale of iCrossing to Hearst Corporation in 2010. Before that, from 1999 to 2008, he served as executive vice president and CFO for Agency.com, an interactive marketing agency and partnered with the CEO leading to the sale to Omnicom Group in 2003. Earlier in his career, Mike held management positions at Arthur Andersen and Ernst &Young.
Mike holds a Master of Business Administration in Finance and a Bachelor of Business Administration in Accounting from Hofstra University. He is a Certified Public Accountant and since 1999 has served on the Board and chairs the audit and compensation committees of Manhattan Bridge Capital, a publicly traded REIT.
Nadia is a Global Consumer Insights Executive with over 25 years of experience in leading both Insights and Innovation Best Practices in the consumer packaged goods industry. She has a proven ability to lead all aspects of established and new product development research for brands in highly diverse industries. Most recently, she created an Insights function within a Fortune 100 company.
Having spent most of her career on the client side of research, Nadia is adept at translating business challenges and goals into clearly defined research objectives. Her strengths are in creative problem solving via custom research, delivering data-driven insights through compelling storytelling, and translating insights into action and marketplace impact.
Nadia has extensive experience designing and leading global quantitative and qualitative initiatives related to strategic opportunity mapping, new product commercialization and launch, User Experience, idea creation, product optimization, positioning creation, packaging creation/optimization, concept creation/optimization, and ethnography.
She also enjoys providing both strategic and innovation consulting to established non-profit entities.
Nitin is a true internationalist having spent considerable time living and working in both the Middle East and APAC. He leads the Dubai-based office, whose team includes Senior Project Director Shadi Kaddoura, where he is responsible for day-to-day operations and business development.
He brings more than 20 years' market research experience and a wide range of skills including project management, concept and product development, marketing and communications, customer satisfaction, retail and distribution, and all aspects of qualitative and quantitative research. He has worked in many highly competitive sectors including FMCG, telecoms, banking, leisure, hospitality and retail. He has a particular expertise in the automotive sector and leads this practice area for the company.
Prior to leading our MEA region, he was Client Service Director, Central Eastern Europe and Middle East (CEEME) for a top five Global Research agency, based in Dubai. Previously, Nitin held successively senior research roles in UK and Thailand and also ran his own company, MR Strategic and Project Management Consultancy.
Job Titles:
- Director, Client Services
Paul brings more than 20 years of research experience to our organization. He has spent the past decade building and managing teams to service clients in the communications, technology, CPG, and retail sectors. This experience comprises both quantitative and qualitative research methodologies.
Over the last few years, he has concentrated on how the layering of data can yield results far beyond that which has typically been achievable solely through attitudinal research. He has helped pioneer varying behavioral and neuroscience data collection techniques, while advocating for the combination of data sources to reveal the full story to clients around various business topics including: Consumer & Shopper Journey, Path to Purchase, Segmentation, Concept Development, and Brand Health.
Prior to joining our team, Paul served as Managing Director for Market Strategies. His tenure there focused on custom research solutions and included building a Consumer and Retail unit. Prior to Market Strategies, Paul held positions at Research International, Aberdeen Group and Ronin.
In addition to his work in Telecom, FMCG and Retail, he has worked in a range of industries including Healthcare, Financial Services, Travel & Tourism, Energy and Tech. He has a master's degree in social research from the University of Strathclyde, Glasgow, UK, and a bachelor's degree in economics and politics from Glasgow Caledonian University, Glasgow, UK.
Shari is a senior consumer insights and marketing professional with deep skills in global market research, consumer insights and business intelligence. She builds strong relationships with clients because she commits to their success.
A creative problem solver and natural collaborator, Shari excels at advising clients on the best way to leverage insights to optimize brand offerings, identify clear innovations, develop compelling propositions and drive growth for brands. She brings a high level of innovation to meet new business realities and to engage with highly connected, empowered consumers and their new paths to purchase.
Shari joined our team from Kantar (WPP) where she managed global accounts for CPG companies. She led a team to become a recipient of Top Marketing Forward Award for the development of a multichannel communications program and spearheaded the transition of a long-standing consumption tracking program onto a mobile platform. Prior to this, Shari served as a partner at Yankelovich, Account Planner at Ogilvy & Mather and Founder of Fresh Marketing.
Throughout her career, Shari has worked with many distinguished clients from corporations to SME's and start-ups including Citi, Coca-Cola, Hasbro, Johnson & Johnson, Kraft, Liz Claiborne, StartingBloc, P&G, PepsiCo, Princeton Review, Red Cross, Unilever and UNICEF.
Shari co-authored Climb the Green Ladder: Make Your Company and Career More Sustainable, published by Wiley, 2009. This book includes extensive research from business, government, non-profits, and companies including Campbell's, HP, IKEA, London School of Economics, Ogilvy & Mather, Microsoft, Rainforest Alliance, Sodexo, Walmart and more.
Shari is a well-regarded speaker and lecturer; engagements include American Marketing Association, Case Western Reserve, Columbia University, NYU, New School, among others. Shari received her B.S. from Manhattanville College.
Shayna has over 15 years of experience in helping clients answer their strategic business questions through quantitative and qualitative research. She is a third-generation market researcher with experience working across a wide range of client industries including consumer packaged foods, food & beverage, telecom, financial services, and media. Shayna also provides expertise across a variety of research areas, including optimization of product offerings, pricing and messaging, segmentation, brand tracking and new product development. She is an expert in transforming data into compelling, actionable insights in order to help her clients get closer to the end user of their products and/or services.
Shayna holds a BA in Business from the University of Florida and an MBA from Indiana University.
Susan has more than 15 years of experience in qualitative and quantitative market research, with a special focus on technology companies. Her strengths include market evaluation, brand and advertising tracking, customer satisfaction, new product development, pricing and retail research, B2B research and multi-country studies, especially in emerging markets.
She previously was Vice President of the Tech & Telecom Group at Synovate, and prior positions were at Millward Brown IntelliQuest and Marketing & Research Partners.
Susan has a BFA in Communications from Southern Methodist University and has completed requirements towards an MBA at St. Edwards University.