STUDIO 11 CREATIVE GROUP - Key Persons


Janice Landry

Job Titles:
  • Author / Trainer / Communications
  • Writer and Journalist
Janice Landry is an award-winning writer and journalist who graduated with distinction in honours journalism from the University of King's College, Halifax. A professional journalist for 30 years, she is also an expert copywriter, strategist, university instructor, video producer and director. A former television reporter and anchor with CTV Atlantic, she is an established and experienced storyteller in varying mediums. She most recently published her fifth book (2019) which focuses on two key cornerstones in mental health and wellness: gratitude and resilience. "Silver Linings," is lovingly dedicated to her late mother, Theresa Landry, and friend, Audrey J. Parker, who both died while Landry was working on the project. Janice brings her experience as a communicator and creativity as a storyteller to Studio 11 that is valued by all of our clients, both past and present.

Leanne Birmingham-Beddow

Job Titles:
  • Partner & Communications Lead
Leanne is a strategic and passionate professional in communications, marketing, organizational development and growth. With more than 25 years experience in public relations and marketing, she helps clients engage audiences, customers, partners and other stakeholders to accomplish objectives and reach goals. Leanne is also a part-time instructor at Mount St. Vincent University in the communications studies department, teaching mostly writing, media relations and PR strategy courses.

Mark Yates

Job Titles:
  • Founder and President of MyAnalytics Consultancy
Mark is a seasoned professional who specializes in analytics for the transformation of data into powerful information. He facilitates evidence-based, decision-making for a strategic and disciplined approach to planning and execution. Mark relies on extensive experience applying statistical methodologies to implement problem-solving solutions by taking a tactical approach to better satisfy our client's needs. He has experience in various industry sectors including grocery, gas and oil, exhibition entertainment, telecommunications, hedge fund administration, manufacturing, and pharmacy operations. He specializes in the retail industry, gathering intelligence and consumer insights and using it to build effective acquisition and retention strategies. In addition to being a valuable member of Studio 11's team, Mark is the founder and president of myAnalytics Consultancy, as well as a part-time course facilitator with Saint Mary's University, educating students in Category Management, Merchandising and Retail Analytics.

Paul Birmingham

Job Titles:
  • Partner & Creative Lead
A creative professional with 25 years experience in marketing, advertising and visual design. Paul has a customer-centric approach, planning and executing creative marketing campaigns with acquisition and retention in mind. His experience extends from creating and evolving brands to full marketing campaigns with 15 years focused on retail marketing and design on a regional to national scale. Paul is able to bring creativity to any project on any size budget.

Rachel Bower

Job Titles:
  • Video Production & Director
After a decade of working in film and television, Rachel Bower found her true voice as a documentarian. Choosing subjects of deep personal interest and connection is essential to her documentary process and Rachel immerses her heart and soul into each project she takes on. Working with Studio 11, she has directed, filmed and edited numerous videos for organizations including the IWK Foundation, Bell Aliant and the Canadian Museum of Immigration at Pier 21.