SUSTAINABILITY

It was created in 2018 to address the growing complexity that brand owners face in the global marketplace, and to deliver a unique brand of brand management. It is boutique and recognises that there has never been more overlap between creative, commercial, regulatory, digital and the law. MDR Brand Management highly supports projects with a truly sustainable vision. Working closely with environmentally friendly brand owners and properties, MDR aims to create ethical licensed products and develop brand extension programmes, with a commitment to the environment, something that is becoming more important by the day. Sustainability is at the forefront of several of MDR's ventures, including the recently launched canned water brand, PURENorway Water, which is responsibly produced and packaged in recyclable aluminium cans. MDR has also been appointed to represent a classic, unique, and eco-friendly family of characters which will soon be relaunched in the UK. Given the challenges our planet..

Primary location: London United Kingdom