ATLAS BRANDING

Listed on the National Register of Historic Places, the S&W Building is widely recognized as a prime example of art-deco architecture from the 1920s. The building was designed by architect Douglas Ellington for the S&W Cafeteria chain based out of Charlotte. The new Asheville S&W first opened to the public on July 15, 1929, and in the full-page newspaper article that ran that day, the president of the S&W, Frank Sherrill, said that "Asheville deserved the finest of our chains because Asheville is one of the show pieces of our country. Because Asheville has such a cosmopolitan population, and has such a constant flow of visitors, it is natural that everybody who does any building here should try to do it in as an artistic manner as possible."... The mission of the S&W in 1929 was to serve locally sourced food, quickly, in a pristine, upscale environment that elevated the dining experience. Douglas Ellington's two nephews now own the S&W building. They are both passionate about bringing..

Also known as: Atlas Branding, Inc

Primary location: Asheville United States