BETTER WATER - Key Persons


Avi Amar - CEO, Founder

Job Titles:
  • CEO
  • Founder
Avi has watched The Better Water Co. grow from a small business to a thriving company serving the US, specially the greater Southern California area with its two stores, installing water systems and delivery service. Avi has heard first hand from hundreds of customers who have experienced better digestion, decreased inflammation, weight loss, more energy, clearer skin, and all-over better health and wellbeing from drinking water from the customized systems he has provided over the years. These positive customer reviews are what fuels his passion for alkaline water. Avi is always excited about the future of water with enhanced benefits. You'd be hard-pressed to find someone more knowledgeable about alkaline water and water solutions that fit your lifestyle than Avi. His specialty is the unique and customized water filtration system used exclusively by The Better Water Company. He has been featured in many water filtration conferences worldwide and was once a consultant for multiple companies within the water industry. His technical knowledge is what gives The Better Water Company its advantage over the competition.

Darlene Amar - COO

Job Titles:
  • Director of Operations
Darlene was the Director of Operations at a search engine marketing company for 16 years. During that time, she also managed the finances of Well Water USA (dba Alkalogic), which is now known as The Better Water Company. She brings knowledge, excellent customer service and a friendly, upbeat vibe to the Huntington Beach location.