TN FARMACEUTICALS - Key Persons

Job Titles:

• CEO Tennessee Farmaceuticals Inc.

Job Titles:

• Chief Scientist and Cannabinologist

I come to the world of hemp from a background of a Tennessee nature boy who turned into a brain scientist. I've always had a drive to understand complex things, especially in biology. Yet I never lost the ability to step back and feel wonder at what I'll never fully know... all the mysteries of how the natural world works! After a brief but inspiring experience studying rainforest ecology in Ecuador, I started my scientific career as a Pharmacology graduate student at Vanderbilt University. To be honest, my discoveries there had impact! I had the right questions to research, at just the right time, and in a perfect place to do it. By describing the biological activity of the endocannabinoid system (ECS) within the human brain, our work had influence on shaping modern understanding of how the cannabinoids from cannabis actually work. It definitely shaped the track of my career since, and I have continued to teach and experiment with cannabinoid pharmacology - the science of how cannabis really works in our body - for over 20 years!

Greta Gaines is a woman set on living life to the fullest and her own terms. Since retiring from professional snowboarding in the late 90's, Greta has focused on bringing an entrepreneurial spirit to all of her athletic and artistic ventures. After realizing that women were going to take to the sport of snowboarding in a way the world had never seen with its predecessors, skateboard and surfing, Greta founded the Wild Women Snowboard Camps and ran them from 1993-2001. The camps were the first offered for women to learn the amazing sport of snowboarding in a woman centered environment, all over the country. Greta loved learning how to run a snowboarding business but the real lessons and challenges lay ahead when she started her own record label in 1999 called Big Air Records. Her duties as CEO of Big Air included the distribution and marketing of her 7 albums, touring, merchandise, executive producing her own music, other artists and licensing her songs to film and television. As a television host and producer Greta worked for 20 years in the industry. She got her break co-hosting the big air snowboarding event at the first ever MTV Sports and Music festival in 1997. She then went on to host and produce "Freeride with Greta Gaines" for 3 years on Oxygen and then "Bass Basics" and segments for the New American Sportsman on ESPN 2. Though Greta's background is in sports, music and television, her newest passionate To pursuit is hemp and cannabis law reform. She has been dubbed as one of America's top 100 most important activists. She sat on the NORML board of directors for 3 years and co-founded the NORML Women's Alliance during her board stay between 2011-2014. She remains active on their advisory board as well as on the advisory boards of Patients Out Of Time, Athletes For Care and Tennesseans United. A lifetime of leadership and a spirit for adventure brings her to her newest endeavor as the CEO of Love Plus Hemp. Greta is a self-proclaimed "hempologist" and wants to see hemp and cannabis products available to everyone who might benefit from this magical plant.