UNLOCK - Key Persons

Andy Liu

Job Titles:
  • Co - Founding Partner
  • Partner / Seattle
Andy Liu is a co-founding partner of Unlock Venture Partners. He is a serial entrepreneur, most recently as a co-founder and CEO of BuddyTV (an online video portal acquired by Vizio). Prior to BuddyTV, Andy was the co-founder and CEO of NetConversions which was acquired by aQuantive (AQNT), where he then served as VP & GM, Atlas NetConversions. Andy had previously worked in a variety of roles at Active Voice, Safeware, Boeing, and AT&T. He also serves on the non-profit board of Future Hope, which provides technology and leadership education to the impoverished and marginalized. Andy has been a very active early stage investor in technology companies, mostly in the Pacific Northwest, with over 90 investments in companies such as Cheezburger Network, SoFi, Redfin (RDFN), Buuteeq (acquired by Priceline), Minted, Remitly (RELY), Amperity, Rover (ROVR), Skilljar, and Sparq (acquired by Yahoo). He has been named 40 under 40 by PSBJ in 2003, Seattle Angel of the Year in 2010, and Innovator of the Year by Asian NW Weekly in 2016. Andy earned a BS, Electrical Engineering from Seattle Pacific University and an MBA from the Wharton School of Business. He has lived in Seattle for nearly 40 years and knows all the best places to eat. You may find him dining at The Fat Hen where he is a partner and part-owner.

Sanjay Reddy

Job Titles:
  • Co - Founding Partner
  • Partner / LA
Bio Sanjay Reddy is a co-founding partner of Unlock Venture Partners. He was previously a co-founder and CEO of Live Matrix (Live Web data), then the CEO of OVGuide (online video guidance) following its acquisition of Live Matrix, and most recently an executive at FOTV Media Networks (Hologram technology and OTT platform) following its acquisition of OVGuide. Prior to these startups, Sanjay served as the head of business development, strategy and M&A for Gemstar-TV Guide International where he oversaw the public auction process that resulted in Gemstar's sale to Macrovision (now TiVo) in 2008 for $2.8 billion. He joined Gemstar-TV Guide in 2004 with broad media, finance and technology experience, having previously served as a vice president in the M&A group at Salomon Smith Barney in New York; vice president of corporate development for Covad Communications, a publicly traded DSL company (COVD) based in Silicon Valley; and as a principal in startups in the animation and music industries. Sanjay has advised a range of companies, especially in the video space, including BuddyTV (acquired by Vizio), My Damn Channel, V-NOVA and TVersity, and is a named inventor on four patents. He has also been an early-stage investor in technology companies such as Klout (acquired by Lithium Technologies), NetCracker Technologies (acquired by NEC) and JW Player (the world's largest open source video player). His diverse background includes having served as a member of the Academy of Television Arts & Sciences National Primetime Emmy Awards Committee and on its interactive media peer group's executive committee, and as a current member of the advisory board for the Price Center for Entrepreneurship & Innovation. Sanjay earned a B.A. in economics (magna cum laude) from Cornell University and an MBA from UCLA Anderson School. He has lived in Los Angeles for over 25 years and is a die-hard fan of the Lakers and Manchester United.