WILLIAM CLINE

I never set out to be the industry's statistician. It was the ‘mother of necessity.' In successful marketing, one has to know the marketplace, it's products and it's customers. We as an industry do not have those basic dashboards or radar screens to see where we have been and where we should be going. I set out in 1990 to change that. I started consumer, retailer and resort studies. Since then, my company has surveyed in excess of 20,000 companies, consumers and individuals - all in the diving business. Most of this is private research, where a company hires my company to look at their marketshare, their customers, or investigate a possible product or service. However, I have, from time-to-time, released studies for the industry as a whole... Each quarter, we send an email survey to the global dive industry and publish the results for free. We all need to know what's happening in our industry by region and business classification. This survey is free and the results will be sent as..

Primary location: Plano United States