The purpose of GDPR is to ensure the complete confidentiality of personal data that the citizens of the EU share with business organizations and websites... The GDPR is now one of the widest pieces of EU legislation. It covers strict protection of personal data and bears heavy penalties for companies that fail to adhere to the regulations. Compliance with the rules and regulations of the GDPR has a positive impact on the competitiveness of the business establishment and also helps in improving the quality of service. However, the GDPR should not be viewed as a stipulatory regulation. Instead, it should be treated as an opportunity of garnering competitive advantage over industry rivals by establishing a solid foundation of trust and loyalty. The GDPR legislation is a significant step towards the modernization of the personal data market... GDPR is a legitimate framework that lays down the guidelines for collecting and processing personal information from EU individuals. To know more,..