ADVANIA - Key Persons


Alexandra Binatti

Job Titles:
  • Talent Acquisition Lead - People and Talent

Amy Gordon

Job Titles:
  • Employee Experience Lead

Andrew Insley - CFO

Job Titles:
  • Chief Financial Officer
  • Member of the Advania UK Leadership Team
  • Chief Financial Officer - Finance and Operations
Andrew is an experienced CFO with experience of working with private equity-backed businesses. Prior to joining us Andrew was with Cordium, an international compliance consulting business for the financial sector. After qualifying as a Chartered Accountant at Deloitte, Andrew held varied finance functions, at household names, including Kingfisher plc and Mattel Inc.

Ben Woodhead - CFO

Job Titles:
  • Finance Director

Brian Folgate

Job Titles:
  • Service Operations Manager

Caroline Askew

Job Titles:
  • Talent Acquisition Manager
  • Talent Acquisition Manager - People and Talent

Catriona Steele

Job Titles:
  • HR Business Partner

Chris O'Brien

Job Titles:
  • Member of the Advania UK Leadership Team
  • Products and Services Director
Chris has over 20 years' experience of working with Microsoft technologies to transform how organisations work. He's spent a lot of time leading Microsoft 365 and SharePoint delivery, and has a background in managing development teams. Chris regularly speaks at Microsoft and industry events, and has worked for Microsoft in the past as a SharePoint field engineer. In technology terms, his core strengths are around the Microsoft cloud stack - especially Microsoft 365 (including Teams, SharePoint and the Power Platform) and Azure. Chris is one of only a handful of people in the UK recognised by Microsoft as a Microsoft ‘Most Valuable Professional' - and has been for the past 15 years. He's had significant early exposure to aspects of Microsoft 365 and SharePoint in this capacity and works with Microsoft on several private programmes as they develop the platform. 

Christopher Adams

Job Titles:
  • TA Co - Ordinator

Clare Le Croix

Job Titles:
  • Group Contingent Workforce Manager

Colin Brown

Job Titles:
  • Non - Executive Director
Prior to joining our board of directors, Colin was the managing director at Softcat plc, one of the UK's leading IT infrastructure providers. During his eight years at Softcat, Colin oversaw rapid growth and was part of the leadership team that brought the organisation to its IPO, resulting in Softcat's listing on the FTSE 250. Before this, he drove the adoption and deployment of Microsoft technology as general manager of UK services for Microsoft, which followed his position as CEO at Computacenter Germany. Colin's focus as a leader has been on creating a strong culture, generating the highest levels of employee engagement and passionate followership, and setting a clear strategic direction.

Dale Gibbs

Job Titles:
  • Operations Manager

Dan Sharp

Job Titles:
  • Member of the Advania UK Leadership Team
  • Business Director of Mirus
  • Mirus Business Director
As Business Director of Mirus, Dan leads a team passionate about delivering exceptional value to clients, bringing the most innovative and creative services and solutions. As an expert in the wide array of solutions that makes up IT and tech, he brings more than 20 years of experience in the technology industry, working alongside our clients to bring the best and most appropriate solutions to their individual businesses.

Darío Alejandro Álvarez Borrero

Job Titles:
  • Product Development Architect

David Bowman

Job Titles:
  • Product Director

David Kress

Job Titles:
  • Chief Revenue Officer
  • Member of the Advania UK Leadership Team
  • Chief Revenue Officer - Commercial
David is an experienced executive leader, and a pioneer in adapting agile methodologies to improve sales performance. David is zealous about building enduring partnerships with both clients and tech providers, focusing on sustained value creation and measurable business outcomes. He is an Environmental Scientist (BSc Penn State) by training and is pleased to see the public cloud providers contributing to sustainable computing.

Debbie Elder

Job Titles:
  • Head of Operational Systems

Des Hudson

Job Titles:
  • Member of the Advania UK Leadership Team
  • Client Success and Delivery Director
Des has been with the business for over 15 years and in the industry for 20+ years. He has a proven track record of shaping and delivering Managed Services in a fast-paced industry. His technical and business background helps ensure we are leveraging the best of technology to help provide services that solve business needs. Des oversees the managed service part of the business leading a team of over 400 people delivering services 24/7/365.

Eden Pedley

Job Titles:
  • Head of Resource Solutions & Workforce Planning

Geoff Kneen - CEO

Job Titles:
  • CEO
  • Member of the Advania UK Leadership Team
An accomplished business leader, with a 20+ year track record of success in engineering, management consulting and technology arenas, Geoff drives transformational change and growth across the business. Geoff became CEO in October 2022.

Georgia Cockrell

Job Titles:
  • Project Analyst

Gestur G. Gestsson - Chairman

Job Titles:
  • Chairman of the Board
  • Member of the Advania UK Leadership Team
Gestur G. Gestsson is the chairman of the board. He was the Group CEO of Advania from 2009 to 2019 and has extensive management and board experience in IT and telecommunications. Previously, he was the CMO and later CTO at Vodafone Iceland, CMO of the interactive gaming company Betware and CEO of the Icelandic pioneering ISP Margmiðlun. He has served as Chairman of the Board of top-level domain registry Internet in Iceland and had the same position at Vodafone in the Faroe Islands. Gestur holds a degree in Political Science and Economics from the University of Iceland.

Gradon Robertson

Job Titles:
  • VT Manager

Hannah Towers

Job Titles:
  • HR Business Partner

Hege Støre - CEO

Job Titles:
  • CEO
  • Member of the Advania UK Leadership Team
Hege comes from Oslo and has worked in the IT industry for almost 30 years, 15 of those at Microsoft and the rest at large Norwegian IT companies like Crayon and Geodata where she held leading positions. Hege joined Advania as Deputy CEO after the acquisition of Visolit, where she was CEO for four years.

Justin Johnson

Job Titles:
  • HR Intern

Kezia Klaassen

Job Titles:
  • HR Intern

Les Janus

Job Titles:
  • Head of Bid Management & Sales Performance

Lilja Brynja Skúladóttir - CFO

Job Titles:
  • Chief Financial Officer
  • Member of the Advania UK Leadership Team
Previously, Lilja worked at KPMG and Icelandic Group Ltd, which is listed on the Icelandic stock exchange.

Madeleine Ryderheim

Job Titles:
  • Head of Product Operations
  • Head of Product Operations - Products and Services

Mandy Wilkinson

Job Titles:
  • Group Compliance Officer

Marcelino Fagan

Job Titles:
  • Operations Manager

Matt Hill

Job Titles:
  • Principal Security Architect

Melanie Thomson

Job Titles:
  • Senior Head of Marketing
  • Senior Head of Marketing / Finance and Operations

Michael Baker

Job Titles:
  • Head of Platforms and Shared Services

Michael Lomax

Job Titles:
  • Onsite Team Manager

Mikael Noaksson

Job Titles:
  • Member of the Advania UK Leadership Team
  • Board Member, Strategy and Culture
  • CEO of Advania Sweden
Formerly, the CEO of Advania Sweden, Mikael has been with the business since 2010. In 2017 he took up the group COO role, shortly thereafter becoming Group CEO in 2019.

Mike Parker

Job Titles:
  • Head of Technology Enablement

Mohamed Adam

Job Titles:
  • IT Operations Manager

Nick Isherwood

Job Titles:
  • Member of the Advania UK Leadership Team
  • Chief Information Officer and Azure Product Director
Nick's role as CIO covers the development and implementation of the technology strategy for the business, including our enterprise solutions, internal systems, all our business change activities and our approach to security. Nick is also Azure Product Director, working closely with Microsoft to help our clients understand the business value of cloud transformation, holding over 25 years of experience in cloud infrastructure, service integration and management.

Patrick Thatcher

Job Titles:
  • Leader
  • Member of the Advania UK Leadership Team
  • Professional Services Director
  • Group Professional Services Director
Patrick is a rounded leader and has led our professional services for more than 15 years, leading a variety of complex, interlinked teams across all sectors. He has strong commercial experience ensuring fast but stable growth while maintaining high client satisfaction. Patrick has a proven track record with designing, integrating and restructuring teams for growth in line with various target operating models.

Punit Katira

Job Titles:
  • Billing and Commercial Manager

Rob Bastock

Job Titles:
  • Technology Director

Thea Fineren - CHRO

Job Titles:
  • Chief People Officer
  • Member of the Advania UK Leadership Team
  • Chief People Officer - People and Talent
Thea brings a wealth of experience within the People and Talent sphere, having worked across both corporate and start-up environments in Finance, Professional Services and Tech industries. As Chief People Officer, Thea's focus is on organic growth of each team within the business and harnessing the impressive capability across the group.

Vicky Theodorou

Job Titles:
  • IT Operations Manager / Commercial

Wes Jackson

Job Titles:
  • Head of Azure PS