Printing and the associated graphic technology industries form one of the largest business sectors in the world and yet, although we all access printed materials every day, it is in many ways a sector that does not receive the same exposure as many other industries. This is partly because even the largest printing companies are relatively small compared to the giants of aircraft and automobile manufacture, for example, and partly because printing is based on a range of processes, so that there is no one SIC (Standard Industrial Classification) that covers the whole industry and therefore published statistics never cover the industry as a whole or reflect its impact... Just as the printing industry is rarely seen as a whole, printing standards do not receive the exposure that they should have. This is partly again because many companies are small and do not appreciate the value of implementing standards and maybe do not even know about them. And yet, as can be seen on the ISO web site,..