DATA-DRIVEN PERSONAS

In November 2015, a chance meeting between Dr. Jim Jansen and representatives of AJ+, an Al Jazeera social media channel, led to a discussion of the difficulties of using the many analytics platforms available... It was at that meeting the concept of Automatic Persona Generation (APG) emerged. That meeting led to a set of algorithmic approaches to improve user understanding by presenting analytics and numbers in a form that most people can relate to-another person!... The APG Project team members and collaborators have developed innovative approaches, identified and created new processes, implemented technology products, designed services, and devised delivery methods for data-driven personas--all aimed at enhanced user