GREENFIRE - Key Persons


Alan Augustynowicz

Job Titles:
  • Member of the Greenfire Team
  • Superintendent
Alan has a true passion for the building industry. He is driven by the common goals of a client and the journey towards completion - ultimately resulting in a long-lasting relationship. He enjoys working with the entire project team from sub-contractors to suppliers, from bank assessors to inspectors, but mostly the clients. Alan likes to keep up with new materials and methods to use in the field to bring the best product, not just the "way we've always done it." In his free time, he enjoys spending time with family and friends, cooking out, being outdoors, trying new restaurants, watching an action movie, learning new technology and traveling abroad.

Angelo Rodriguez

Job Titles:
  • Assistant Superintendent
As an assistant superintendent, Angel enjoys the variety of his job. Every day is a new experience and he enjoys working with the foremen to figure out solutions to any challenge that may arise on a day to day basis in the field. He grew up working with his grandfather who owned a concrete company so he has strong work ethics in a variety of trades throughout his years in construction. He appreciates the great working environment and teams that he's had the pleasure to be a part of at Greenfire. In his free time, he enjoys a variety of outdoor activities including shooting up north, snowboarding, snowmobiling and kayaking with his daughter, girlfriend, friends and family.

Bob Boelter

Job Titles:
  • Marketing Coordinator
  • Member of the Greenfire Team
Robert "Bob" Boelter brings his decades worth of unique design, branding & marketing experience to Greenfire. Blending this background with his excellent interpersonal communication & networking skills with a genuinely collaborative & empathetic spirit, Bob assists with Greenfire's ability to secure new work, maintain current relationships and promote Greenfire's purpose, mission, vision and values. Championing not only the work Greenfire does, but the people who do it as well. A creative through and through, Bob can be found spending his free time working on artwork & murals or hands-on with his latest home renovation & residential real estate projects.

Brandon Lehrer

Job Titles:
  • Assistant Project Manager
Brandon brings nine years of experience to the Greenfire team as a construction professional. Currently, as an assistant project manager works on a variety of larger projects, and enjoys meeting with people and being on site to watch the project come to life. Brandon has construction in his blood as a third-generation working in the industry. When he isn't on site, Brandon will be busy at home with his wife and 9 month-old baby. He also enjoys hunting, fishing, shooting, playing softball and watching sports.

Brian Kraus - CFO

Job Titles:
  • Chief Financial Officer
  • Member of the Greenfire Team
  • Member of the Leadership Team
Brian joined Greenfire during its infancy in 2011, and has played a major role in helping the company grow from a fledging start-up, to one of the largest construction management firms in Southeastern Wisconsin. He is a pro-active and results-oriented professional with broad experience in all aspects of accounting, financial and risk management within the construction industry. His strong leadership skills, outstanding analytical, interpersonal, and team building skills combine with a high level of honesty and integrity making him a tremendous asset to the team. As CFO, Brian has the overall authority for the financial operations of the company, including budget preparation and administration, internal control development, monthly financial statement preparation, and cash flow management. During his tenure, Greenfire received dozens of awards including Fastest Growing Firm, Diversity in Business, Top Construction Company, Newsmaker of the Year, Largest Minority-Owned Company, and a Cream of the Cream City Award, among others. In 2017, Brian was honored as CFO of the Year by the Milwaukee Business Journal. Brian is actively involved in several business and industry groups and serves as the President of the Milwaukee Chapter of the Construction Financial Management Association (CFMA). In his free time, Brian enjoys playing tennis, golfing, and simply being outdoors.

Cheryl Bousquet

Job Titles:
  • Administrative Assistant
  • Member of the Greenfire Team
  • in 2019 As an Administrative Assistant
Cheryl joined Greenfire in 2019 as an administrative assistant of the Milwaukee office and is instrumental in establishing and maintaining daily operations. With more than 25 years of professional experience, she has an outstanding work ethic and prides herself on having a ready to help and serve others attitude, making her an exceptional team player. Prior to joining Greenfire, Cheryl worked in the medical field supporting physicians and management, working with claims in medical billing, and providing front office support. Cheryl is efficient, meets deadlines and requirements, and thrives while multi-tasking in a fast-paced environment. Cheryl completed coursework in Customer Communications at Niagara Community Technical College and Anatomy/Physiology at Erie Community College. Outside of the office, Cheryl's family keeps her busy and she especially loves spending time with her grandchildren. She also enjoys exploring all that Milwaukee and the surrounding area have to offer and excels in finding and hiking the region's trail systems.

Connor Wierschem

Job Titles:
  • Superintendent
Connor is a superintendent at Greenfire with experience in multi-family residential, senior living developments and renewable energy site construction. He is detail oriented and efficient, with strengths in both project and time management. His previous work honed his scheduling and leadership skills, developed his proficiency in reading and interpreting construction documents and strengthened his technical skills in quality assurance and task management. In his role at Greenfire, Connor is responsible for planning, scheduling and managing field operations. He supervises subcontractor labor, manages site logistics, coordinates delivery of materials and use of equipment. He also works closely with customers, architects, and vendors. Off the job site, Connor enjoys spending time with family and friends and especially enjoys golfing, playing hockey, and football.

Craig Bailey

Job Titles:
  • Member of the Greenfire Team
  • Superintendent
  • Superintendent With
Craig is a superintendent with Greenfire's northern operations and has more than 30 years of experience in the construction industry including 23 years in concrete formwork, placement and finishing. His early work in construction was as a carpenter and foreman, so he is intimately familiar with the tasks being completed on his job sites and motivates his team to produce quality work efficiently. His strong communication skills, successful leadership experience, and intimate knowledge of carpentry and building all help him effectively manage multiple projects simultaneously. Craig currently supervises renovation contracts for three schools in the Rhinelander School District. Craig's work history includes supervising a variety of projects in multi-family, historic renovation, education, institutional, commercial, industrial and senior living developments. Craig supervised a LEED® Silver Certified Building with River Architects that diverted 97% of its construction waste from a landfill. Craig served in the Wisconsin Army National Guard for more than two decades and is a veteran of Operation Iraqi Freedom. He received numerous military awards including a Bronze Star for leadership and superior management techniques. In his free time, Craig enjoys ATV-ing with his fiancé and remodeling his cabin in Wisconsin's Northwoods.

Curt Begotka

Job Titles:
  • Member of the Greenfire Team
  • Superintendent
With more than 20 years of experience in the construction industry, Curt has a a strong business acumen combined with an ability to navigate successfully through complex construction projects. He is experienced in preconstruction negotiations, acquisitions, design, budgets, schedules, operations management, turnover, and project maintenance. He has excellent communication skills, is energetic, and enjoys working with a sense of urgency. Having worked in several capacities including project manager, estimator, field engineer, in addition to being a seasoned construction superintendent, he understands every step of the construction process, making him a valuable team member.

Daniel Grams

Job Titles:
  • Senior Project Manager
Daniel joined the Greenfire team in 2016 and has since managed a variety of developments including NO Studios, St. James Event Center, the Chiswick Apartments, and the Potawatomi Hotel Expansion. He is a self-motivated and disciplined leader with a penchant for creative problem solving. Daniel has exceptional communication skills which helps him build trust with community partners, clients, and subcontractors. As a senior project manager, he seeks innovative schedule and budget solutions and is well-versed in estimating and managing projects from inception to completion, resulting in successful outcomes for clients. Daniel spends his free time with his family, enjoys the outdoors, and can usually be found working on his latest home improvement project.

Dave Kwiatkowski

With nearly four decades of experience in the construction industry, Dave has worked on a variety of projects from multi-family developments and commercial retail facilities to medical centers and department of public works projects. Dave excels in competitive, strategic, and goal-oriented environments and as a skilled construction craftsman, he is organized, keeps budgets balanced and is a strong problem solver. He is also dedicated to completing projects on time with ultimate client satisfaction, making him a valuable member of our team. Since joining Greenfire, Dave has served on the project team for several apartment and commercial projects in the Milwaukee area. Dave and his wife are committed to helping youth in need and sponsor a child in the another country to ensure they are cared for and receives an education.

Daylanne Mendoza

Daylanne Mendoza Human Resources Manager Daylanne brings over 16 years of administrative and human resources experience to Greenfire. She provides essential support for human resource activities such as onboarding, training, professional development, semi-annual reviews, and employee benefits. Daylanne has a passion for helping people and connecting with individuals so they can succeed in what they love.

Devin Proctor

Job Titles:
  • Assistant Superintendent
Devin joins Greenfire as an assistant superintendent and provides over 14 years of construction and military experience. He has a superior work ethic and is dedicated to getting the job done right with attention to detail. Devin is a valued member of our team working with our Northern Operations on a variety of projects.

Ed Person

Job Titles:
  • Senior Project Development Manager
Ed joined the Greenfire Team in 2013 and served in a variety of roles and is currently a senior project development manager. With three decades of experience in the construction industry, he prides himself on his high-energy, no-excuses attitude, which clients and teammates appreciate. His experience spans a variety of industry categories, but Ed has extensive experience in multi-family residential construction. His adaptability over the years allowed him to develop a strong skillset and expertise in every phase of the construction process - from planning and scheduling to project completion. Ed manages his projects with diligent organization and effectiveness. He has completed dozens of complex and diverse multi-million dollar projects through coordinating trades, developing partnerships and building positive rapport with architects, engineers, local officials, vendors and clients while maintaining costs and schedules. Several of the projects Ed has worked on for Greenfire are award-winning projects including Echelon at Innovation Campus, Beaumont Place and Paper Box Lofts. Ed has a strong passion for architectural design and has always wanted to work in the construction/building industry. But if he were forced to give it all up and start over, he thinks he would be an exceptional beach bum.

Gene Widenski

Job Titles:
  • Superintendent
With nearly four decades of experience in the construction industry, Gene brings a wide variety of skills to the Greenfire team. As a civil engineer, project manager, and construction management leader, he is an asset to any project and team. Gene is focused on establishing relationships with the client and respective team members to ensure projects stay on track and are delivered on time and within budget. His attention to detail, exceptional planning ability and strong communication skills consistently result in the highest work quality. Gene's free time is as diversified as his work experience. You may find him building cabinets or perfecting other woodworking projects. If you can keep up with him, you may see him downhill or cross country skiing, biking, or simply enjoying the great outdoors.

Jeb Meier - President

Job Titles:
  • Member of the Greenfire Team
  • Member of the Leadership Team
  • President
Jeb plays a key role in Greenfire's leadership team and has since joining the company in 2012. As president, he works closely with the team to determine the company's strategic planning, visioning, operations and business development. He previously served as Greenfire's chief operating officer and vice president of preconstruction and has been actively involved in nearly all of the company's projects to date, including the historic redevelopment of the Wgema Campus where Greenfire is headquartered. Jeb is a LEED accredited professional, a registered professional engineer and certified professional estimator. Jeb is involved in the Near West Side Partners and Menomonee Valley Partners to further the mission of making building Milwaukee's future. When he's not working, Jeb enjoys spending time with his wife and kids and being active. You might also find him cheering on his favorite football team, the Wisconsin Badgers.

Jeff Stanisch

With nearly four decades of experience in the construction industry, Jeff has built a strong foundation and is an asset to any project. His determined work ethic and ability to meet and exceed customer expectations has allowed him to excel in the construction field. From airports and water treatment plants to surgical units and major multi-family housing developments, Jeff has had a hand in a wide range of projects across the region and the country. When he's not working on a job site, Jeff enjoys exploring Wisconsin's north woods, fishing and watching a mean game of fast pitch softball.

Joe Kolavo

Job Titles:
  • Project Development Manager
Joe joined the Greenfire team in 2018 and has strong experience as an estimator and project manager. He is currently a project development manager and an integral part of the preconstruction team. As the sole estimator at his previous employer, he developed a wide range of skills in working with clients and subcontractors, providing detailed scope documents, performing take offs and site measurements, building cost estimates and proposals as well as preparing contracts, submittals, acquiring licensing and permits and preparing handoff documents for project supervisors. He is a skilled writer and communicator and works well with architects, clients, engineers, subcontractors, inspectors and suppliers. Joe enjoys the hands-on aspect of the construction industry and loves seeing a building come to life. He currently spends his free time rehabbing his new home and especially enjoys woodworking. But, you may also catch him out fishing for Musky or simply enjoying the outdoors.

John Aperi

Job Titles:
  • Accountant
  • Member of the Greenfire Team
John is an integral part of the Greenfire team responsible for the accurate and timely completion of all general and payroll accounting functions for the company. He joined Greenfire in 2017 with nearly two decades of accounting experience in the construction industry, including two years leading a team of four as controller. He has a deep knowledge of all construction accounting procedures pertaining to contractors, subcontractors, suppliers, owners, banks and title companies. His proactive, organized, and problems solving approach to business, paired with strong communications skills, makes him a valuable resource to every member of the team. John enjoys the outdoors, especially golfing and biking, and traveling with his wife.

John Chinault

Job Titles:
  • Member of the Greenfire Team
  • Senior Project Manager

John Fleischman

Job Titles:
  • Senior Project Manager
Fish are not the only thing John Fleischman can wrangle. His leadership and experience in construction have proven to reel in projects and help them cross the finish line. John leads by understanding the client's goals and establishes a path to success. John guides the team to follow the project schedule, execute a successful buyout process and ensure the quality is what is expected. He has a degree from Milwaukee School of Engineering and in his free time, he enjoys being outdoors with his family and spending time in Northern Wisconsin.

Josh Bruesewitz

Job Titles:
  • Member of the Greenfire Team
  • Project Manager
Josh joined the Greenfire team in 2015 and has led the project management for several major sites, including two of the company's award-winning buildings, the Gerald L. Ignace Indian Health Center and the Wgcheda Redevelopment. He has a deep bench of experience in all facets of the construction industry from plan and print development to budget analysis. Prior to joining Greenfire, Josh built a strong track record with the successful completion of numerous single-family home projects and commercial restorations through coordinating trades, developing partnerships and building positive rapport with architects, engineers, local officials, vendors and clients. Trained in the fine arts, with a focus on metalsmithing and drawing, Josh is a self-proclaimed tinkerer and is always working on something. If he's not involved in a home repair project, he is making custom knives, or restoring vintage watches. He also enjoys supporting his children's local little league and soccer programs.

Josh Johnson

Job Titles:
  • Director of Preconstruction
As the Director of the Preconstruction team at Greenfire, Josh oversees the estimating and bidding process. His primary duty is to work with the project team and take a project from concept to shovel in the ground. Josh provides valuable insight throughout the project process from business development to preconstruction and transitioning to the construction phase. He is also responsible for helping the team achieve their strategic objectives and personal growth goals. Josh also looks to develop and maintain client and architect/engineer relationships during the preconstruction process centered on a team-focused approach.

Kevin Stockinger

Job Titles:
  • Project Engineer
Kevin joined Greenfire as a construction intern in 2020 and was promoted to project engineer. Throughout his time, he has gained valuable experience working on two high-profile projects consisting of pre-cast concrete, structural steel, and stick frame material. He also honed his skills at managing construction schedules by coordinating field operations, equipment mobilizations, material deliveries and inspections. He enjoys working on a job site and seeing projects come to life.

Marc Wisniewski

Job Titles:
  • Project Manager
  • Project Manager With
Marc is a project manager with Greenfire. With over three decades of experience in the construction industry, Marc possesses a strong understanding of what it takes to complete a successful project. His hands-on experience includes handling a project from beginning to end in all facets like preconstruction and estimating to field work and operations. He effectively negotiates all communications between the project team to meet expectations with a strong ability to identify and resolve issues. Marc is committed to building, developing and growing relationships that spark strong business partnerships.

Marcus Smith

Job Titles:
  • Controller
With over two decades' worth of experience, Marcus brings his financial background with a commercial and construction focus to Team Greenfire. In addition to running his own accounting firm, Marcus has ten years of experience in a Controller role, which gives him the requisite financial acumen and attention to detail required in the same role with Greenfire. Hailing from the Madison area and an alum of UW-Whitewater, Marcus loves to spend his free time looking for the next best Fish Fry at any classic Wisconsin supper club with his wife and three daughters or planning his next golf getaway trip with his friends.

Mark McCloskey

Job Titles:
  • Superintendent

Marty Cole

Job Titles:
  • Superintendent
Being part of a team is not new to Marty Cole. Growing up in northern Minnesota, in the hometown of hockey, Marty learned early on that everyone that is part of the team is vital to its success. Another thing Marty learned early on was how to renovate a house, and then another, and another. The future was as clear as the windows his parents helped manufacture - he would work in construction. Marty's experience includes working for subcontractors, general contractors and owner's representatives. He enjoys working in different market sectors and being hands-on to solve problems in the field - which fits his role at Greenfire as a superintendent well. Marty has a passion for the outdoors and is lucky to share it with his two dogs - Marley and Remi.

Maureen Carlson

Job Titles:
  • Member of the Greenfire Team
  • Regional Business Development Manager
Maureen joins the Greenfire team as regional business development manager for the company's northern operations. With nearly three decades of experience as a business development leader and growth specialist, she has a proven history of developing strategic partnerships with private and public entities, implementing marketing initiatives, and overseeing re-branding opportunities that further organizational goals and add to profitability. In her role with Greenfire, she is responsible for developing and maintaining relationships with new and existing clients, and for identifying and pursuing potential opportunities covering the central and northern portions of Wisconsin. She most recently served as director of business development for a Wisconsin-based general contractor/construction management firm and during her tenure, helped increase sales by 500 percent. Prior to that she played an integral role in developing the integrated marketing department at the University of Wisconsin-Stout and founded and owned an economic development consulting firm partnering with dozens of clients including educational institutions, manufacturing groups, and city and village governments throughout the Chippewa Valley. Her diverse work history includes a wealth of experience in strategic planning initiatives branding and marketing, project management, social media marketing, innovative problem solving, and critical decision-making. In addition to the work she does with Greenfire, Maureen is actively engaged in her local business community serving as past Chair of Momentum West, a 10-county regional economic development organization. She is an executive committee, county representative for the Chippewa County Economic Development Corporation, and is a board member for the Children's Museum of Eau Claire.

Michael Hankins

Job Titles:
  • Project Engineer
Michael is a Project Engineer that brings a wealth of experience to Greenfire's Construction team. Michael's extensive construction and manufacturing background has readied him to serve Greenfire projects, maintaining site logistics, schedules and safety protocols. Personal passions of Michael's include gardening, cooking, baking and enjoying his personally custom-built pizza oven. Michael is also a very talented woodworker and owns his own woodworking design studio.

Michael Moe

Job Titles:
  • Business Development Manager
As Greenfire's Business Development Manager, Michael is integral in the development and implementation of strategies to identify, pursue and secure new construction opportunities across diverse market sectors. He graduated from the ACRE program, is a member of NAIOP Developing Leaders, and a member of CARW. As a member of the Forest County Potawatomi Community, Michael enjoys the opportunity to work for a tribally owned business. Michael is a strong communicator with exceptional organizational skills allowing him to succeed in a deadline driven, fast-paced work environment. Prior to joining Greenfire, Michael participated in the Forest County's Tribal Leadership Development Program and interned with the Potawatomi Hotel & Casino in Milwaukee.

Mike Holl

Job Titles:
  • Superintendent
Mike joined Greenfire in 2014 as a superintendent and has played a critical role in several of the company's projects over the years, including two award-winning historical renovations and one top project of the year. Mike excels in supervising complex, large-scale projects and has a strong background and skill set in structural cast-in-place concrete and structural steel framing. Mike leads the coordination of contracts and supervises all trades, monitors work performance, progress and productivity. On every job, he ensures project site safety while leading quality management and meeting schedules. When he's not overseeing work on one of Greenfire's projects, he's working hard on his own project, remodeling his home.

Mike Smith

Job Titles:
  • Senior Project Manager
Mike joins the Greenfire team as a senior project manager with a decade of experience managing a variety of construction teams and projects. He excels in creating effective communications between personnel, subcontractors, owners, and management teams and his results-oriented nature ensures projects are timely, on budget, and profitable for all parties involved. He is committed to finding cost-effective solutions and problem-solving challenges that arise during construction. His previous work experience includes managing projects in the multi-family, commercial/office, healthcare, senior living, education, recreation/sports, and industrial/manufacturing sectors. In his role with Greenfire, Mike is responsible for the overall management of assigned projects from pre-construction activities to the final acceptance and payment with sales and estimating responsibilities. He currently serves as project manager for Tivoli Green in Racine. Outside the office, Mike enjoys spending time with his family, hunting, fishing, golfing, and attending sporting events.

Mitch Berti

Job Titles:
  • Member of the Greenfire Team
  • Project Engineer
  • Project Manager
Mitch Berti joined Greenfire as a project engineer and is now a project manager. He enjoys building relationships with different owners and subcontractors. When it comes to problem solving, there isnt a challenge he won't accept. That part of the job keeps him going and clients appreciate his willingness to help however he can. While some clients believe Mitch can be reached any hour of the day, he does enjoy some free time with his golden retreiver, Beau. Mitch can also be found golfing, fishing, and hiking.

Nate Brown

Job Titles:
  • Assistant Project Manager
  • Leader
  • Member of the Greenfire Team
Nate Brown is a seasoned leader with over 16 years of construction experience. He has a broad spectrum of experience as an active-duty Navy veteran and current reservist. As an assistant project manager, Nate oversees all facets of the project and team. He embraces challenges, working with diverse teams and working on projects that leave a lasting impression on people, such as healthcare facilities. In his free time he likes to explore and discover with his family in northern Wisconsin around their cabin.

Paul Hackbarth

Job Titles:
  • Member of the Greenfire Team
  • Member of the Leadership Team
  • Director of Construction
Paul joined Greenfire more than six years ago, and has played a critical role in managing the construction of several of the company's award-winning projects. Paul is a LEED® Accredited Professional whose strengths include predevelopment, budget projections, fiscal management, project management, scheduling and close-out. With nearly 20 years of experience managing projects in the Milwaukee area, he's enjoyed seeing the transformation of the region. Prior to working in the commercial construction market, Paul owned and operated a residential construction company. Paul spends his free time with his family, he loves to fish and hunt, or can be found working on his latest home improvement project.

Paul Kaare

Job Titles:
  • Superintendent
Paul is a superintendent at Greenfire with more than 20 years of experience in construction including multi family, hospitality, senior living and commercial developments. He is an efficient and effective problem solver, prioritizes maintaining a safe, clean, and organized worksite, and has exceptional communication skills. All of this contributes to his ability to work well with project owners, inspectors, city officials, team members, and sub-contractors. As part of Greenfire's northern operations team, Paul currently supervises construction of The Brio Building in Oshkosh, which is a five-story mixed use development including more than 10,000 SF of commercial space, 60 market-rate residential units, and parking. As a superintendent with Greenfire, Paul's role includes planning, scheduling and managing all field operations and supervising subcontractor labor, managing site logistics and coordinating all delivery of materials and use of equipment. Outside of work, Paul will tell you he enjoys making sawdust in his woodshop at home. That really translates to crafting handmade furniture and other household items requested by his kids.

Pepi Randolph

Job Titles:
  • Member of the Greenfire Team
  • Member of the Leadership Team
  • Vice President of Business Development
Pepi joined the Greenfire team in 2018 as vice president of business development and focuses on maintaining and expanding relationships with new and existing customers in the commercial real estate industry and on developing Greenfire's business and community leadership opportunities throughout Wisconsin and the Midwest. His experience in sales, marketing, management, law and business development enhance the growth of the company and the role Greenfire plays as a leader in the industry. Pepi brings a wealth of familiarity to Greenfire, as he previously served as Chief Executive Officer of the Potawatomi Business Development Corporation, Greenfire's parent company. While there, he played an integral role in the creation of Greenfire as well as developing, implementing and managing the strategies to grow all of PBDC's portfolio holdings. In addition to the work he does with the company, Pepi is actively engaged in the local business community serving as Chairman of the Board for Delta Dental of Wisconsin, as a board member for the Milwaukee County Historical Society, the Wisconsin Club and the National "W" Club. In his free time, Pepi enjoys golf, skiing, cooking and traveling with his wife Laura and three sons.

Randal Navis

Job Titles:
  • Project Manager
Randal is a vital addition to the Greenfire team. As a project manager, he works with the superintendents and project engineers to ensure projects are completed on time and within the client's budget. Randal brings extensive experience working on complex projects and meeting the clients' expectations. At Greenfire, Randal leads projects in various market sectors across the region.

Rebecca Sadler

Job Titles:
  • Director of Administration
  • Member of the Greenfire Team
  • Member of the Leadership Team
Rebecca joined Greenfire in 2015 and is a member of the company's leadership team, contributing significantly to our strategic plans for growth and success. Her attention to detail, pro-active approach and exceptional organizational skills help Greenfire thrive in a highly competitive industry. Rebecca implements and manages all administrative processes for our Milwaukee and Wausau offices including hiring, human resources and corporate events. She is also responsible for developing and nurturing Greenfire's company culture, a role she has excelled at since joining the team. With a strong commitment to her community she leads Greenfire's community outreach programs including an annual food drive, meal prep and service for the Milwaukee Christian Center, annual mock interviews for the organization's youth build program, a back to school collection for First Nations Studies with Milwaukee Public School and an annual book drive for the Next Door Foundation. In her free time, you may find Rebecca on the water, either boating or ice fishing, or planning her next local festival experience.

Rob Norris

Job Titles:
  • Estimator
  • Project Manager
Rob joined Greenfire as an estimator and quickly rose through the company to project manager. He understands the job from the inside and out and what it all takes to get each project going. As an estimator, Rob focused on finding potential bid opportunities, completing bids that are awarded to the company and he works closely with architects, engineers, subcontractors, developers and city officials to confirm specifications as needed. In the field, his strong analytical skills serve him well when recommending project solutions and problem solving in order to prevent delays. Prior to joining Greenfire, Rob was a senior estimator in residential construction where he prepared detailed custom specifications/bid proposals outlining scopes of work, labor requirements and material specifics prior to obtaining bids. He established pre-contract budgets, assigned subcontractors based on competitive bidding and worked directly with subcontractors, sales team and management to complete projects. Rob has always had an interest in construction because he grew up around it. As a kid, his parents built new homes, and his father trained Rob and his brother to finish basements and other projects, teaching them valuable carpentry and electrical skills. Rob earned a degree in chemistry and in his free time, he employs that training to craft some of his favorite home brewed beers.

Ryan Hermes

Job Titles:
  • Assistant Project Manager
As an assistant project manager, Ryan assists project managers with and handles preconstruction, construction management and administration tasks for various developments. His previous work in the industry includes serving as project engineer on a 75,000 SF, 11-story core and shell office building with below-grade parking in Washington, DC, and a 491-unit apartment complex in Arlington, Virginia. Ryan is experienced in management and coordination of finish trades, punch list creation and management, cost estimating, planning and scheduling, material procurement, equipment selection, cost control and quality management. His strong work ethic drives his willingness to succeed regardless of the challenge and he enjoys working as part of a team.

Ryan Simpson

Job Titles:
  • Assistant Project Manager
Ryan brings his strong multi-disciplinary engineering and construction background to Greenfire as an Assistant Project Manager. Ryan is a graduate of Harvard and was a three-time Champion on the Varsity Football Team. Prior to his break into the construction industry, Ryan returned to his high school alma mater in the Washington D.C. area to be a math teacher and coach football and track & field. Since then, Ryan has earned extensive construction industry experience on the East Coast. His project experience ranges from large public infrastructure projects to the Bloomberg Center for Johns Hopkins University.

Scott Earley

Job Titles:
  • Superintendent
Scott is a superintendent at Greenfire with more than 30 years of industry experience directing full scope construction projects including new building and renovation work. He has a proven track record of success in achieving time, budget and quality goals on a broad range of multi-million dollar projects. A career highlight for Scott was winning national award for best masonry work for the Monastery of the Holy Name of Jesus Discalced Carmelite Nuns in Denmark, WI. As part of Greenfire's northern operations team, Scott will supervise construction of the $60 million Forest County Potawatomi Community Center in Crandon, WI. He will plan, schedule and manage all field operations and will supervise subcontractor labor, manage site logistics and coordinate all delivery of materials and use of equipment. Outside of work, Scott has coached youth baseball and football, has donated time at Holtwood Park on various construction projects and has volunteered at The New Zoo working buildings. He is an active member of his church and above all, enjoys spending time with his family hunting, fishing and enjoying the outdoors.

Sherrie Harenda

Job Titles:
  • Executive Assistant
  • in 2018 As Administrative Assistant
Sherrie joined Greenfire in 2018 as administrative assistant of the northern office in Wausau and is instrumental in establishing and maintaining operations of that location. With more than 25 years of professional experience, she has demonstrated success in all aspects of effectively supporting top management and is a self-starter who meets deadlines and requirements while multi-tasking in a fast-paced environment. Sherrie is a member of the International Association of Administrative Professionals (IAAP). Sherrie and her husband are avid motorcyclists who also enjoy music and following their favorite bands. She's also an animal lover who appreciates country life and feeding birds, deer and turkeys on a daily basis.

Simmi Urbanek - CMO

Job Titles:
  • Director of Marketing
  • Member of the Greenfire Team
  • Member of the Leadership Team
Simmi joins the Greenfire team with nearly two decades of experience in marketing and business development. With both in-house and agency experience, Simmi is a self-motivated, effective, and organized leader with strong communication and design skills and a passion for serving the community where she lives, works, and plays. She most recently served as vice president of business development for a boutique advertising and branding agency and prior to that worked for a regional architecture and interior design firm, completing her 15-year tenure there as associate and director of marketing. At Greenfire, Simmi is responsible for overseeing development and facilitation of the company's marketing program and team and will support the business development group in attracting and securing new customers. In addition to the work she does with Greenfire, Simmi is actively engaged in her community serving as president of the Walker's Point Association and Chair of the Professional Dimensions Imprint Awards Committee. She also sits on the marketing committee for United Way of Greater Milwaukee and Waukesha County.

Tim Koch

Job Titles:
  • Superintendent
  • Superintendent for the Nicolet College
Tim is a superintendent at Greenfire with more than 25 years of industry experience in the residential, multi-family, and commercial construction sectors. As a superintendent and/or project manager, he's overseen the new construction of multi-family projects totaling more than $75M. Experienced and hardworking, Tim is well versed in interpreting plans, can foresee potential issues, and finds resolutions to keep projects on schedule and within budget. Tim previously owned and operated two residential and commercial construction companies, where he developed strong leadership abilities, honed his negotiating skills, amassed a deep knowledge of all trades, and learned the importance of delivering exceptional customer service. As part of Greenfire's northern operations team, Tim will serve as Superintendent for the Nicolet College project. In this role, he plans schedules, manages all field operations, supervises subcontractor labor, manages site logistics, and coordinates delivery of materials and use of equipment.

Tom Heinrich

Job Titles:
  • Member of the Greenfire Team
  • Member of the Leadership Team
  • Vice President of Operations
Tom's philosophy is "smooth sailing." He lives by it on land and the water where is an active member of the MAST Yacht Club and can be found on Lake Michigan when the wind is right. During the day, Tom can be found steering the preconstruction and construction team in the right direction. He has over two decades of estimating and project management experience and needless to say he "knows the ropes" when it comes to quality construction projects. As a member of the leadership team, he is involved in developing the strategic direction of the firm, refining processes and procedures and ensuring client satisfaction. He is one of less than ten Certified Professional Estimators in the State of Wisconsin.

Zach Barrow

Job Titles:
  • Member of the Greenfire Team
  • Project Engineer
Zach joined Greenfire as an intern from Milwaukee School of Engineering and has spent the last two years soaking up as much as he can on-site and working with project team members. He is a proven and talented team member and was brought on full time and promoted to project engineer. Zach likes watching a project go from design to an actual building and looks forward to learning more about the industry. In his free time, he enjoys a variety of outdoor activities including playing baseball, softball, ultimate frisbee, hiking and traveling with friends.