LATERAL THINKING

Lateral Thinking connects brands with people through interactive experiences in the form of spaces, actions and content. We are thinkers and makers; we conceive and we produce. Because we understand that creativity is not something that ends with the concept for the project, it must also influence the whole of its execution. Our mission? Helping to build culturally relevant and sustainable brands. Because only when a brand generates culture responsibly it can aspire to become a cult brand... We create brand content and amplify it through social networks. We turn the brand into conversation, creating and curating content which people choose to see, talk about and share. Because in a world saturated with messages, it is no longer enough to buy attention: you have to generate attraction.

Primary location: Barcelona