MOUNTAIN

Mountain continues to look ahead and always dares to act. That is why Mountain and PROUD design have joined forces in the office in The Hague. Big news, because now we can offer our customers even more service and add more value to brand development... When it comes to the research methods behind brand identities and packaging design, there hasn't changed much over the last few years. Creative concepts are often examined relatively late in the process. Assets, unconscious behaviour, and data-driven substantiations often are a limited part of the research. Together with top notch research agency Validators, Mountain has thought about a new generation of research for the development-process of brand identities and packaging design concepts in FMCG and Retail. A generation that provides more support at the start of creative analysis and concepting. We are focusing more on consumer orientation and purchasing from the shelf... Stimulated by examples in practice, we, at Mountain, went..