FRAME

FRAME has always been based on the simple mantra that getting fit should never feel like a chore with a focus on putting the FUN back into fitness. We believe in the power of sweet endorphins and the magical effects it can have on our mind and bodies... During our 20's we were both living the fast-paced London life, loved a good party like everyone did those days and probably burning the candle at both ends. Having both grown up running around and playing sports for the simple fact that it made us feel fucking great we quickly realised that this was what we were missing. The fitness offering at the time was very much geared towards ‘weight loss' or feelings of guilt if you'd eaten too much. Spending hours on a treadmill going nowhere, counting calories lost and wishing it would end…. Over a gin (or two!!) it hit us that as soon as you become an adult exercise and movement changed from being the highlight of your day to the thing that you dreaded all day. We wanted to make exercise fun..

Primary location: Parkfield United States