PRIMESTONE PARTNERS - Key Persons


Benni Anders - CTO

Job Titles:
  • Chief Technology Officer
  • Member of the Chairman Technology Advisory Board
Benni has more than 20 years of experience in developing software in collaboration with global teams working across the U.S., Europe and Asia. In his role as Chief Technology Officer, Benni plays a pivotal, hands-on role managing the company's technology suite. Throughout his career, he has worked with Fortune 500 companies on complex projects in the legal, real estate and hospitality industries.

Bruce Witherell - CEO

Job Titles:
  • Chief Executive Officer
  • Member of the Chairman Technology Advisory Board
  • Member of the Executive Team
Bruce has more than 35 years of finance and mortgage market experience across small and large companies. Through Primestone, he cultivates next-generation technology and skilled management to solve business challenges for financial services clients. Previously he was CEO of Promontory MortgagePath (PMP), a fintech provider and an outsourced loan processing and trading company. Earlier, he was the CEO of FirstKey Mortgage, a national lender and portfolio company of Cerberus Capital Management. Before joining FirstKey, Bruce was the Chief Operating Officer of Freddie Mac (post conservatorship) responsible for all operations and technology groups, and the Single-Family and Multi-Family business lines. Bruce has also held global and national executive leadership roles at both Morgan Stanley and Lehman Brothers. Bruce began his career at Credit Suisse First Boston and Household Finance.

David A. Essex - COO

Job Titles:
  • Chief Operating Officer
  • Member of the Executive Team
Dave has more than 30 years of finance and operations experience, ranging from fintech start-ups to global financial services organizations. He has built and run corporate, finance and risk functions for multiple organizations. As one of the founding partners of Primestone, he specializes in business assessment and advises on scalable growth, acquisition integration and financing strategies with a heavy focus in the financial services and mortgage-related fields. Previously, Dave was CAO/CFO at Promontory MortgagePath (PMP), a fintech provider and an outsourced loan processing and trading company. Prior to PMP, he held senior financial positions at FirstKey Holdings (a Cerberus portfolio company), Morgan Stanley and Lehman Brothers. Dave began his career at Ernst & Young.

Dayna Castano - CMO

Job Titles:
  • Chief Marketing Officer
  • Member of the Executive Team
Dayna has more than 15 years of executive leadership experience in the corporate real estate and hospitality industries with a focus on the marketing and sales side of the business. She has strategically built, launched, and spearheaded the growth, positioning, and identity of several notable and award-winning brands in the independent hotel, extended-stay and senior living space. Her strong business acumen has yielded exponential revenue growth, optimized market position, and created clear differentiators in highly competitive markets. As Corporate Director of Marketing for Quadrum Global, she created international awareness and visibility for both Arlo Hotels and Amavida senior living facilities. Dayna's broad scope and fund of knowledge encompasses digital marketing, public relations, programming, partnerships, social media, sustainability, and outreach strategies. Dayna ‘s extensive sales experience includes roles at Oakwood, HHM and Highgate, where she successfully launched and strategically positioned Row NYC, the management company's largest asset and New York City's largest independent hotel.

Ed Donohue

Job Titles:
  • Chief Administrative Officer
  • Member of the Executive Team
Ed oversees the company's finance, operations, marketing and corporate functions. Prior to joining Primestone, he was Managing Director at Morgan Stanley for more than a decade, holding various senior positions including Chief Administrative Officer of Morgan Stanley Bank, N.A. and the Global Mortgage Lending business, and Chief Operating Officer of the Global Technology and Reengineering & Expense Management divisions. Earlier, he was a Managing Director at Lehman Brothers, where he served as Chief Audit Executive, Co-Chief Operating Officer of Aurora Loan Services, and Chief Administrative Officer of Global Technology & Operations. Mr. Donohue began his career as a CPA at Peat Marwick Mitchell (now KPMG).

Jesal Sangani

Job Titles:
  • Chief Product Officer
  • Member of the Executive Team
Jesal has more than 30 years of leadership experience in the hospitality industry. A serial entrepreneur, Jesal has founded several successful hospitality and healthcare-focused technology companies throughout his career including Myne Health, a healthcare analytical platform, TellZen, an employee experience platform and Zenya, in 2014. Jesal grew Zenya from a start-up to the leading corporate rental technology platform it is today. Jesal began his career at an early-stage start-up where he built out a Boston-based hospital's eCommerce site and disesase management system. Jesal holds a Bachelor's Degree in Chemical Engineering from the University of Bombay, a Master's Degree in Operations and Information Technology from the Worcester Polytechnic Institute and an MBA from MIT.

Jordan Brown

Job Titles:
  • Member of the Executive Team
  • Chairman Technology Advisory Board
Jordan has more than 20 years of experience in loan origination product design and development, as well as significant experience in capital markets, loan servicing analytics, process reviews and related due diligence. His career has focused on building, marketing and deploying technical solutions to solve operational management issues, including the development of loan pricing engines and loan origination, secondary marketing, and servicing Systems. Brown is the Founding Principal and CEO of Marketwise, a consulting advisory firm that specializes in financial services. Throughout his tenure at Marketwise, Brown has spearheaded financial firm technology transformations, implementations of artificial intelligence, system selections and IT reviews. He is an industry leader in streamlining operations and maintaining IT/cybersecurity best practices. Prior to starting MarketWise, he held senior management positions with GHR Systems/FIS, Tuttle Decision Systems and ALLTEL (currently Black Knight Financial). He regularly is a featured speaker at financial technology industry events and a frequent contributor to major industry publications.

Susan Tobin

Job Titles:
  • Managing Director, Advisory Services
Susan has logged more than 35 years in the financial services sector managing small and large teams in start-ups and large organizations, and across numerous functional areas, including risk management, operations, compliance, and technology. Susan has a record of delivering solutions and solving large-scale challenges, and is recognized for building consensus, managing budgets, and resources, and implementing strategies with clear objectives, metrics, and flexibility. In her most recent role, she was Chief Business Architect for the mortgage technology start-up, PromonTech, a subsidiary of Promontory MortgagePath. Prior to that, she held Chief Risk Officer, Chief Information Officer, and operations roles with FirstKey Holdings, Redwood Trust, and Credit Suisse. Susan started her career in economic consulting before transitioning to the mortgage space with Mortgage Guaranty Insurance Corp.