SITA - Key Persons


Adham Maghraby

Job Titles:
  • Senior Executive
  • Mentor & Expert
Adham is a highly accomplished Senior Executive with more than 30 years of corporate experience within start ups, regional and global organizations across the Middle East and Europe.

Ahmed Assem

Job Titles:
  • Mentor & Expert

Ahmed Gabr

Job Titles:
  • Mentor & Expert

Ahmed I. Shata

Job Titles:
  • Mentor & Expert

Aka Moda

Job Titles:
  • Real Estate Development Manager

Dina K. Soliman

Job Titles:
  • Mentor & Expert
  • Owner & Managing Director of Angles Co
Dina K. Soliman, the Owner & Managing Director of Angles Co. Egypt, part of the contracting and interior design pillars in the country since 1997 with a wide diversity in projects and client distribution. Also, Dina is a member of several other organizations and associations in Egypt such as EJB, German Chamber, AUC Venture, among the boards of several other entities.

Dr. Ahmed Nouh

Job Titles:
  • Healthcare Expert
  • Mentor & Expert
Dr. Ahmed Nouh is a passionate Healthcare expert with more than 26 years of experience, leading and overseeing Digital Health Care from different angles (Reinsurance, Insurance, TPA and automation). He believes that customer experience with technology is the perfect blend for a healthier, better life. Dr. Nouh has a very strong history of diversified, precise and targeted business operations plans, managing, reviewing performance and driving change. He is a meticulous leader and strategic planner with comprehensive managerial acumen, offering strong relationship management and technology ahead thinking in the Healthcare industry in Egypt & MEA region. Dr. Nouh holds an MSc in Pediatrics Neurology and MBA & Entrepreneurial Studies from Cranfield Mgt School UK, EM Lyon Business School France & IESE Business School Spain.

Dr. Noha Essam

Job Titles:
  • Founder of Studio
  • Member of World Design Organization
  • Mentor & Expert
  • Professor of Interior Architecture
Dr. Noha Essam is a Professor of Interior Architecture & Interdisciplinary design, Postdoc Associate at London South bank University-LSBU. Trend Forecaster & Strategic Foresight Consultant, Sustainable Design Researcher & Environmental Psychologist. She works as a professor and creative educator at a group of reputable universities in Egypt, Gulf Region and United kingdom, such as GUC, AASTMT, MSA, ASU and LSBU. Dr. Noha is also the founder of Studio ne+ (Design Research Analytical Platform) and the founder of "Be Transformed" Initiative to bridge the gap between education and creative industries. Dr. Noha is a Member of World design Organization and an Award winning Design Academic/ Cumulus Association. She has been selected as the first Egyptian academic Professor of design to receive The International CA - Cumulus Association Accolade Award for design Academics 2021 coordinated by Sapienza University- Rome. She also received the leadership accolade of world design organization-WDO for her excellence in the design driven foresight research in the design education context that works in alignment with the United Nations Development Programme - UNDP. She was recently selected as a prestigious member of the editorial board in the American Journal of Multidisciplinary Research and Innovation- AJMRI. Dr. Noha has received her Ph.D. with honor from Faculty of Fine Arts in Cairo, and two Masters degrees, M.Sc. Environmental Psychology from St. Lawrence College, Canada and M.A. interior architecture, Faculty of Fine Arts in Cairo, Egypt. Her PhD thesis was shortlisted for the Best Ph.D. Interdisciplinary Thesis among Middle East universities for the topic of "Phobia of Spaces" for the year 2018. She has many international publications in interdisciplinary studies. Dr. Noha's researches develop better understandings of the relations between art and design education, and the creative industry. Her researches focuses on the interdisciplinary and multidisciplinary studies of future literacy of design education, environmental psychology and trends forecasting. Dr. Noha has over fifteen years of experience in interior architecture, design consultancy and business development upon working in several firms in Egypt & Canada. Noha's consultancy practices side to side with her academic background enhances the language of creativity in the design community. Through her passion for sensory design, behavioral responses, and trend forecasting techniques that is based on human experience and the reflection of users needs, Noha focused on linking the scientific research methodology of design, typological studies, art-based communication tools with practical practices to design and consult for companies, corporates and brands in order to add value to the creative industry and design education. Her crossover of passions, as well as her methodology, informs her work and creates brilliant and inspiring end results. She positively influences younger generations of designers through her work and researches. Her fusion of experiencing multidisciplinary study areas and diverse perspectives was a process of unravelling of potentials and giving free play to her creative mind while considering the practical human experience that are at the core of her approach.

Jacinthe Assaad

Job Titles:
  • Mentor & Expert
  • Writer
Alongside her professional career, Jacinthe is a writer who has published essays and articles and is now writing a poetry collection and a collection of short stories. She is also visual artist who works on fine art and conceptual portrait photography.

Karim Wally

Job Titles:
  • Mentor & Expert

Maged Farrag

Job Titles:
  • Mentor & Expert

Malak Rashad

Job Titles:
  • Architect
  • Mentor & Expert
Malak Rashad is an award-winning architect with over 15 years of experience in hospitality and residential architecture as well as interior design.

Mohamed Hegazy - Founder

Job Titles:
  • Co - Founder
  • Mentor & Expert
Mohamed Hegazy is the Co-Founder and VP Business Development of Tactful since 2018, a company that uses AI to improve customer experience. Having recognized the importance of technology in people's lives, Mohamed is constantly passionate to improve his learning & development, open to exchange ideas with others, accept challenges, and add values of different attributes to the community he belongs to. Mohamed held executive positions in both startups and large established organizations such as Tactful, Orange Egypt, Ericsson, Alcatel-Lucent, Giza Systems, Raya integration before he become the Head of Operations in CowPay.

Nader Fouda

Job Titles:
  • Mentor & Expert

Ramy Gamal

Job Titles:
  • Angel Investor
  • General Manager of Systems Design
  • Mentor & Expert
Ramy is currently the General Manager of Systems Design, leading Systems Integrator in broadcast and media domain. Ramy is also an Angel Investor who supports startups and a Co-Founder of Iqraaly.

Rana Abbadi

Job Titles:
  • Mentor & Expert

Sahar Azmy

Job Titles:
  • Mentor & Expert

Sandra Ebeid

Job Titles:
  • Mentor & Expert

Shady Mahmoud

Job Titles:
  • Mentor & Expert

Tarek Bakry

Job Titles:
  • CEO and Co - Founder of ZVendo.Com
  • Mentor & Expert
Tarek is the CEO and Co-Founder of zVendo.com, product by Business Boomers. The first Egyptian one-stop-shop eCommerce solution provider.