INSIGHT COLLECTIVE - Key Persons

Job Titles:

• Founding Partner
• President

Chris Bacon is President & Founding Partner of The Insight Collective. He's spent most of his career working on food, personal & home care, and alcohol. He's done consumer research in 30 countries. He's done brand tracking, marketing mix & attribution, segmentation, consumer decision journeys. He has been involved in creating nearly 100 new brands & line extensions, some good, some not so good. He has developed best practices in innovation and new brand development. He launched a Shopper Insights function. He rebuilt and led Consumer Insights departments. He has a few notches on his belt.