ORIGINAL FIT FACTORY - Key Persons

Alan Peyton - Chief Strategy Officer

Job Titles:
  • Chief Strategy Officer
25-year senior career across several leading companies. Alan brings significant operations, transformation, and leadership experience to the organization.

Catherine Chalmers - COO

Job Titles:
  • Chief Operating Officer

Cedric Betis

Job Titles:
  • Managing Director - Intl. Operations

David Weir - CEO, Founder

Job Titles:
  • Chief Executive Officer
  • Founder

Gareth Smyth

Job Titles:
  • Chief Commerical Officer

Jonathan Miller - Chairman

Job Titles:
  • Chairman

Kasey O'Leary - CMO

Job Titles:
  • Chief Marketing Officer
With over 20 years of experience across international brands, leading advertising agencies and start-ups, Kasey brings a wealth of knowledge and experience in driving performance, growing brand equity and building customer loyalty. An award-winning marketer, she has held key roles at Hilton Worldwide including leading portfolio marketing transformation from private equity through IPO, additional leadership roles include The Sports Club/LA, Borders Books & Music and marketing consulting roles at several start-ups as well as WPP and IPG agencies.

Michael Borden

Job Titles:
  • Strategic Advisor