WODEN

Woden helped Refirm Labs make the complex world of cybersecurity understandable and urgent. By asking customers a question with an unknowable answer, "What's lurking in your firmware?", Woden was able to develop a storytelling strategy that turned firmware vulnerabilities from hidden hypotheticals into urgent problems that required an immediate solution: Refirm Labs... TigerWit asked Woden to help them craft a story that built trust with their customers. Woden worked to understand the psychology of the fX trader, and helped TigerWit land on a story that asked traders to only trust one thing: themselves. The StoryKernel helped TigerWit move away from emphasizing the features of blockchain trading, and instead highlight what it enabled: trading that relies on only one person, the trader executing on their own intuition and intelligence... Woden helped Spiro transform itself into an entirely new product category: proactive relationship management. Most sales people feel like they work..

Also known as: Woden, Ltd.

Primary location: Philadelphia United States