VISUAL DISPLAYS - Key Persons


Greg Jeffreys

Job Titles:
  • Consultant
  • Director
  • Consulting Ltd
I lead a fantastic team on a mission to empower our reseller and integrator clients in delivering perfect images tailored to each unique user's needs. I design and consult within my specialist subjects, such as projection, displays, lighting for AV-enabled spaces (including VC lighting), Microsoft Teams Rooms and other hybrid meeting/teaching room design, and AV standards. My long-held passion for projection is stronger than ever with the endless possibilities offered by the latest ambient light-rejecting (TrueALR) and laser technologies to create outstanding, maintenance-free solutions for Microsoft Teams Rooms and in Higher Education. Plus, our Immersive Displays division continues to go from strength to strength. We're genuinely excited about the future. I am equally passionate about standards, having dedicated almost two decades to researching, writing, volunteering, and teaching in this field, and it is very much at the heart of what I do. I'm proud of my long association with InfoComm/AVIXA, from being a standards task group volunteer to becoming the first non-US President of the Association. Currently serving on two task groups. My specialist consulting practice, Greg Jeffreys Consulting Ltd, focuses on the design and configuration of hybrid meeting and teaching spaces - and all technology-enabled workspaces, to avoid the negative impact of poor room design and help clients achieve optimal user satisfaction from their AV solutions.

Levi Farry

Job Titles:
  • Sales Administrator
We design, supply, install and support visual display systems for the ProAV channel As a Sales Administrator for Visual Displays I provide support to the Sales and Project Manager as well as carrying out day-to-day office management and administrative tasks. Before joining Visual Displays I was working in the private medical insurance industry, starting as a claims assessor and working my way up to being a medical underwriter. Integrity, reliability and accountability are my core values, both professionally and personally. When I'm not at work, I enjoy travelling, painting, photography, walking and watching movies.

Shirani Samarasinghe Jeffreys

Job Titles:
  • Director
I am a co-owner and Director of Visual Displays. As Marketing Director, I am responsible for implementing marketing strategies, content creation, social media and events. I'm passionate about communicating the multiple client relationship-enhancing benefits that Visual Displays' expertise and commitment to excellence bring in the area of projected displays, for ProAV resellers and integrators. Before stepping into the wonderful world of AV, I spent 10 years working for the London office of an international law firm, in a number of management roles. Outside of work, I have a busy home life with two daughters and various pets. I love to walk, cook and listen to music - always preferably at the beach!