BAKED IN LA

Our products are consciously designed to embody LA fashion anytime, anywhere. Underground or mainstream. Thrift stores, department stores, or boutiques. Oversized or skin-tight. Bright colors, earth tones, or black & white. Too much or not enough. Classic and classy or ratchet and trashy. No rules, no mold to fit into, just individuality. That's how we roll... We are a local business based in Los Angeles, the central location of culture for all things skating, surfing, streetwear, film, tv, and more. As a freshly created brand, we hope to be an embodiment of this culture into a collective community with each of you. Our L.A. roots are the essence of each product, delivering appealing quality designed and made through local production... We are an LA based culture apparel brand that embodies the essence of quality products. We recognize that experimentation and a willingness to push boundaries is essential. We remember, love, appreciate, and value each one of you. Our hats and socks..