BLACK INSIGHTS RESEARCH

The Black community is not a monolith: cleavages abound. Differences in social class (income, education, occupation), region, age, religion, gender, and even skin tone exist. However, given the Black community's unique history in the United States, these differences are far from insuperable. As scholars who specialize in the study of the Black community, we have a firm grasp on the circumstances under which its preferences are likely to converge as well as diverge... The stakes for our clients are, dare we say, high. They need information-accurate information-in order to win campaigns and craft messages that appeal to, and benefit, the Black community... Data is destiny inasmuch as it is a major source of information on which our clients base decisions. As such, the mission of Black Insights is to furnish accurate, timely results driven by cutting-edge social-science theory and methods. In the end, we aim to provide our clients with the information they need in order to make the best..