BRAND

The Brand University is a collaborate space in the service of promoting a new form of branding that is powerful, durable and ethical. The intention of this site is to share and exchange with a community of like-minded individuals on the topic of building a strong enterprise in today's fast-changing world. The grandfathers of this... We believe that the Brand University concept, that seeks to propagate the brand's values and systems throughout the brand and all the subsidiaries, starting with the sales branch, is the most comprehensive and organic process, adapted to the modern challenge of multinational brands. The undertaking of a true Brand University for a major brand is as yet unprecedented on an international stage. While there are many corporate universities in existence, they tend to focus on competence acquisition or sales training. The Brand University, as the basis of a vibrant learning organization, remains untested in the field in its fullest measure. And for companies..

Also known as: Brand University